Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. As a result, marketing built around inclusivity and a brand’s ESG accomplishments can be a differentiator this year, according to the report. Get MarTech! In your inbox.

Gartner 118

Gartner Marketing Report Planning Paid Search Agency 118

KoMarketing Associates

MAY 28, 2020

UserTesting recently published the “2020 CX Industry Report,” and statistics showed that most marketers (60%) agree that their company is customer-centric, with 55% of respondents saying their organization is constantly working toward creating a better CX. The Benefits of Providing a Consistent Customer Experience.

Marketing Report 156

Marketing Report Differentiation Statistics Custom Publishing 156

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

KoMarketing Associates

JULY 23, 2020

ON24 recently published its report, “Experiences Everywhere: What Top-Performing B2B Marketers Do Differently,” and statistics showed that most B2B marketers (44%) believe their company is “excellent” in terms of providing a unique customer experience.

Marketing Report 156

Marketing Report B2B Marketing Personalization B2B 156

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022.

Differentiation 107

Differentiation Research Brand Identity Branding 107

KoMarketing Associates

JULY 6, 2020

NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers. The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. They approach care as an arm of their content strategy, using it as an opportunity to emphasize their competitive differentiator: no plastic. Are you ready?

Enterprise Management 64

Enterprise Management Brand Identity Branding Work Management 64

Customer Experience Matrix

AUGUST 25, 2016

It's important to recognize that many of the Execution vendors will report only results of their own messages. This is certainly helpful but you'll want to see reports that combine data from all messages to get a meaningful picture of your ABM program results.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

KoMarketing Associates

MARCH 26, 2018

Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

KoMarketing Associates

APRIL 28, 2020

Conductor recently published “The Impact of COVID-19 on Marketing” report, and statistics showed that 65% of marketers are anticipating a decrease in their budget, and 86% believe their marketing goals will be more difficult to reach.

Marketing Report 156

Marketing Report Statistics Custom Publishing Differentiation 156

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

KoMarketing Associates

AUGUST 8, 2018

Forrester Consulting and Adobe recently conducted the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.” In terms of leading down this pathway, the research suggests that email marketing may be the key.

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

Sword and the Script | B2B

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. The full report is an interesting and quick read. The post Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation appeared first on Sword and the Script. 47% said operational efficiency.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75

MindFire

JULY 26, 2021

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. 75% of marketers report direct mail is the best channel for reaching a C-suite audience. For some, this is undoubtedly a struggle. Forbes, 2021.

Paid Search Agency 98

Paid Search Agency Validation Differentiation Advertising Agencies 98

Sana Commerce

AUGUST 28, 2023

Thanks for your interest in the B2B Buyer Report. The report is on its way to your inbox! Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. Sana Commerce respects and protects your privacy. Goals can change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

KoMarketing Associates

SEPTEMBER 26, 2018

This is according to new research from TimeTrade, published in the “What Buyers Want: The State of the B2B Buyer Experience” report. Although B2B marketers have a wide range of ways to reach out to their target audiences, new research suggests that B2B buyers are still interested in phone calls and virtual appointments.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

Customer Experience Matrix

JULY 1, 2023

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). While that’s great in many ways, it also means that better marketing will no longer be a competitive differentiator.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

InsightSquared

APRIL 12, 2018

However marketers are largely dissatisfied with the reporting their MAPs offer. Like my competitors, I too struggled with building effective reporting for marketers. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. Shiny features sell.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

KoMarketing Associates

APRIL 5, 2022

Quality consumer data is the differentiator in knowing who customers are and how to reach them,” wrote the researchers behind the report. Openprise conducted its “RevOps Reality Check” report, and 24% of B2B marketers interested in ABM claimed that their lack of confidence in their organization’s data keeps them up at night.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

ViewPoint

MAY 30, 2012

Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. DemandGen Report has a study underway to determine the content and kinds of messages that buyers prefer and respond to. Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. This allows marketers to differentiate offering through target market expansion and competitive displacement campaigns built on comprehensive market intelligence.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. This allows marketers to differentiate offering through target market expansion and competitive displacement campaigns built on comprehensive market intelligence.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

The ROI Guy

AUGUST 3, 2018

Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business.

Differentiation 45

Differentiation Effectiveness Comparison Response Rate 45

KoMarketing Associates

APRIL 8, 2020

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company. Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019.

B2B Marketing 262

B2B Marketing B2B Differentiation Advertising Benchmark 262

Valasys

AUGUST 28, 2020

reported, “Companies realized they couldn’t put off major technology upgrades.” ” He further added, “And, I think when I looked at our Commerce Cloud and our differentiated value proposition, it’s two things. billion in the first half of the fiscal. One is we do both B2C Commerce and B2B Commerce.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

KoMarketing Associates

DECEMBER 23, 2020

Approximately 39% of CMOs have made commerce a greater focus of their CX strategy, while 58% have identified the innovative use of technology as the key to delivering a differentiated customer experience. Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. Think about it: The power to tell compelling stories and the ability to forge relationships are the emotional aspects that differentiate your product. Provide insightful content, data-driven reporting and exceptional support.

Work Management 106

Work Management Marketing Management Product Differentiation 106

KoMarketing Associates

MAY 11, 2021

The researchers also noted that 50% of buyers say a marketer’s ability to differentiate from the competition is “influential,” yet only 21% of sellers are effective at doing so. This was followed by marketers showing customers what’s possible or how to solve a problem (68%), and listening to the customers’ pain points (68%).

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

Vision Edge Marketing

SEPTEMBER 12, 2023

Valuable performance data sources include financial reports, sales figures, customer feedback, employee performance data, and market trends. Ideally these strategies are customer-centric and encompass not only the direction of the organization but also the messaging and value propositions that differentiate it in the market.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Hubspot

APRIL 23, 2020

We knew that reports were a content type that worked well for us in the past. We saw our 2019 Instagram Engagement Report and a 2020 Social Media Report successfully attract new audiences. Thus, the idea for “Not Another State of Marketing Report” was born. Running the Surveys and Creating the Report Content.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Vision Edge Marketing

JUNE 9, 2020

In fact, according to a report by PwC , a staggering 59% of consumers feel that companies have lost touch with the human element of the customer experience. That same PwC report found that people want more human contact in the future, not less. How to Make Customer Service Your Differentiator. ” Why? We agree.

Work Management 165

Work Management Differentiation Marketing Management Paid Search Agency 165

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Aberdeen

JANUARY 28, 2019

In a recent report, How Advanced Statistical Analysis Can Benefit Market Research Firms , Aberdeen’s VP and Principal Analyst of Contact Center and Customer Experience Management Omer Minkara explores the benefits that market research firms achieve by incorporating tools for advanced statistical analysis into their operations. worsening).

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

In a recent report, How Advanced Statistical Analysis Can Benefit Market Research Firms , Aberdeen’s VP and Principal Analyst of Contact Center and Customer Experience Management Omer Minkara explores the benefits that market research firms achieve by incorporating tools for advanced statistical analysis into their operations. worsening).

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

In a recent report, How Advanced Statistical Analysis Can Benefit Market Research Firms , Aberdeen’s VP and Principal Analyst of Contact Center and Customer Experience Management Omer Minkara explores the benefits that market research firms achieve by incorporating tools for advanced statistical analysis into their operations. worsening).

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Webbiquity

NOVEMBER 8, 2022

In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). Differentiates Your Offering. It powerfully enhances your other points of differentiation, such as high product quality and exceptional customer service. Increases Purchase Probability Rates.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

APRIL 25, 2023

The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementation and customer experience. If you are valuating marketing automation software platforms, you need to read this report.

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Automation Budget Programs 103