Evolution not Revolution: The Future of Marketing Automation
OCTOBER 9, 2017
With this in place, the marketer of tomorrow will be able to apply AI across the full range of tactics and strategies that influence the buyer's journey. For example, AI will be applied to lead scores, the best content to be used for email vs SMS or the best channel to use for a prospect given day, time, behaviour, intent, and so forth. If you don't have a strategy or haven't thought about how you can differentiate your brand message, you will not come out on top!