Lead Scoring: The Basics
MARCH 27, 2016
Lead Scoring allows you to determine which leads are the most valuable to you and your sales and marketing team by giving them “scores” based on their interactions with you and the information we have about them. This is important to differentiate between leads and people in your company who may be actively visiting your website or reading emails you sent. You can set custom lead scores that are given to those contacts who click on links to the URLs you set here.