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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

With horizontal content, you create content that has mass appeal (wide range, larger audience). Their products are versatile so they can serve a large consumer base across multiple industries that have a wide range of needs. Because you work across multiple verticals, you need to differentiate messaging for each one.

Verticals 101
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Virtual Event Platform Comparison: 2022 Virtual Event Tech Guide

SpotMe Blog

We published a free RFP template for you. They offer a broader range of use cases for external and internal users. The depth of interactive tools and the ability to offer RTMPS secure live streaming are key differentiators. They offer a range of integration with CRM and marketing automation solutions. Event registration.

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Three “Lies” That Plague B2B Businesses Today (Part Two of Three)

ViewPoint

But when they do that, they minimize their ability to shift the customer’s thinking, to get them to consider different points of view, to create differentiated value. It’s like responding to the RFP that you haven’t written. Too many sales people use the 57-90% figure as an excuse to wait. High performers don’t care about this.

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5 Trends Redefining Sales and Marketing in 2016

Hinge Marketing

Today’s winning professional services firms seek to crystalize that value through well defined differentiators. So the extent to which you’re differentiated around expertise in turn affects the speed of your ascent to greater visibility. See also: Expertise as a Differentiation Strategy. Marketing is the new sales.

Trends 50
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Beware! Thought Leadership is a Double-Edged Sword

B2B Marketing Directions

How Thought Leadership Impacts B2B Demand Generation was based on a survey of 1,329 business decision makers representing a wide range of industries and company sizes. The Good News Many B2B marketers have long believed that thought leadership content can be an effective tool for creating awareness and competitive differentiation.

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Differentiated Marketing for Professional Services

Hinge Marketing

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy.

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How to Build Your Personal Brand While Balancing Company and Comfort Level

SnapApp

By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.”. . Check out these stats: 39% of respondents in an Edelman study said thought leadership got companies invited to submit an RFP for work — and 47% said it played a role in awarding those contracts.