Martech Advisor

NOVEMBER 15, 2019

Sales tech is defined as a set of tools that help accelerate and enhance sales productivity by enabling sales reps to use their time and customer intelligence as effectively and efficiently as possible. Nancy recommends reading the sales tech vendor landscape from left to right, noticing the red ‘need categories’ as you go.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Aberdeen

FEBRUARY 7, 2019

Yellowfin BI, a business intelligence and analytics vendor, competes against big names in their space, such as Microsoft, SAP, and IBM. Campbell said the company has roughly 120 seats globally, so Yellowfin relies on the insights gleaned from intent data to differentiate their marketing tactics from those of the massive enterprises.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Practitioners would choose an available stream of web hits, then determine which accounts’ traffic indicated a propensity for interest in a category of product or service.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Intent data helps to build a pipeline of qualified leads faster with the assurance they’re a good fit.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

LiveRamp

JUNE 27, 2019

Enter B2B intent data to help. B2B intent data indicates when a company is in-market (or likely in the market) to purchase specific products and services. Understanding the degree (or change in degree) of topic consumption by a specific company can be a great indicator of possible purchase intent.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust." So, how do you do that?

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

Valasys

OCTOBER 22, 2018

If your prospect does not have the budget to purchase your product/service then there is no point pursuing that lead. How much is your current expenditure on similar products/services? Pitching a product/service to a prospect that has no need for it, has a very low possibility of converting to a qualified lead.

Lead Qualification 49

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 49

NetLine

MARCH 2, 2023

What is the Definition of B2B Buyer Intent Data? According to Gartner , “ intent data is information that indicates prospects’ level of interest in a particular product or service online.” Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Webbiquity

OCTOBER 27, 2015

Attributes like product functionality, ROI, total cost of ownership (TCO), fitness for purpose, and integration capabilities are undeniably important. The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Roketto

MAY 3, 2018

knowing they might need your product or service does not count!). Do you have marketing personas for each of your company’s services and/or products? Try to stay away from talking about yourself, or your products/services here. Search campaigns targeting keywords with purchase intent. Known challenges. Remarketing.

Work Management 93

Work Management Marketing Management Top of Funnel Planning 93

Roketto

MAY 3, 2018

knowing they might need your product or service does not count!). Do you have marketing personas for each of your company’s services and/or products? Try to stay away from talking about yourself, or your products/services here. Search campaigns targeting keywords with purchase intent. Known challenges. Remarketing.

Work Management 64

Work Management Marketing Management Top of Funnel Planning 64

Webbiquity

DECEMBER 16, 2014

Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. What trends and changes in social media do marketers need to stay on top of?

Social Media 100

Social Media Social Marketing Work Management Media 100

Hubspot

JANUARY 11, 2013

For example, The New York Times has amassed over 44,000 followers using the username "NYTimes," while Martha Stewart Weddings in the Middle East chose “MSWeddingsME” to differentiate itself from other Martha Stewart properties, but still capitalizing on search traffic for weddings. 4) Differentiate Your Pinboards.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28