Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Biznology

NOVEMBER 1, 2021

Once in place, companies avoid changing vendors as much as possible. If the seller delivers a good product or service, on time, at a reasonable price, offers new ideas and solutions, and becomes a trusted partner, that’s what will keep the competitors at bay. Your vendors are already locked. It’s usually not price.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. But it also says that the outlook remains strong for both end-to-end and niche RCM vendors.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. With 70% of B2B marketers saying they can’t differentiate, B2E poses a new challenge for all business in an already competitive environment.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Tiecas

MARCH 11, 2024

Clear, differentiated core messaging is the cornerstone of a successful industrial website redesign. To learn more about using content to create differentiation, read my post How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping results also send searchers directly to product listings, arguably making the path to conversion easier. Product Listing Ads (PLAs) and Shopping Campaigns. While competitive pricing is probably the most important aspect of a PLAs campaign, additional offers are also important. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. But with cost-basis pricing, you may be leaving money on the table.

Pricing 100

Pricing Price Elasticity Work Management 100

Attendify

JUNE 13, 2019

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. With that said, what are the key factors to consider when sussing out whether an event tech vendor is going to give you the real deal or a raw deal? How to gauge vendor transparency.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. How the decision was made. The influencers of the decision.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Marketing Management Intent Signal 120

Martech

JANUARY 2, 2024

Compare this open-source arrangement to proprietary software, where the code behind the product is the intellectual property of the organization that develops it. Any modifications or customizations will come from the developers of the software, or from a software development kit (SDK) created by the vendor. Rapid Innovation.

Work Management 73

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 73

chiefmartech

DECEMBER 6, 2022

In our latest update to the database, even after removing a number of solutions that were either acquired or shut down over the past six months, we ended up with more than 10,000 products represented. G2 provided data about the ratings for many of these products. Martech Product Ratings: Patterns & Hypotheses.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

DiscoverOrg

APRIL 17, 2019

Believe it or not, it’s a great comparison for how companies buy technology: It can be complex if you aren’t familiar with the industry, and it has a higher price point. I’m just trying to understand who the vendors are. And they’re starting to differentiate between qualities and prices.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Biznology

OCTOBER 29, 2019

and G2Crowd , where users leave product reviews—and sellers quake in their boots. Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Sprout Social

MARCH 30, 2023

These models came with a high price tag to build and train, and they usually addressed one opportunity. More than ever before, these innovations are becoming available for software vendors of all sizes to integrate into their own platforms. The last few months marked the start of a new chapter.

Marketing AI 117

Marketing AI Peer-to-peer Training Software 117

Martech

SEPTEMBER 14, 2023

Price and product are only two of many operational GTM levers. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”

Marketing Analytics Tools 121

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 121

chiefmartech

SEPTEMBER 9, 2020

In others words, most marketers reported having a best-of-breed stack — with many products from many different vendors — but an integrated stack, so that these different apps were sharing data with a common system of record (a CDP, CRM, or marketing automation platform). It’s more important than price.

Marketing Automation Services 102

Marketing Automation Services Marketing Management Vendors Customer Satisfaction 102

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. B2B buyers are seeking information autonomously and are comprehensively researching products before making a final decision. Buyers are unlikely to respond to cold outreach.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Customer Experience Matrix

MARCH 2, 2015

Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. But from Autopilot’s own perspective, its real differentiator is simplicity. The company’s other differentiator is a seriously aggressive pricing model.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Vidyard

OCTOBER 28, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Just Give Me the Price” 3.3 Overcoming Product-Related Sales Objections 5.1 It’s becoming harder to fight for those dollars and differentiate your product or solution as a front-runner. Produced Videos 1.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Customer Experience Matrix

APRIL 26, 2016

The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products. The price is much lower than usual for cloud-based marketing systems. So the $90 million price is about 0.56x revenue ($90/$160). It’s not surprising that the buyer is a private equity firm.

Resource Management 120

Resource Management Marketing Management Planning Business 120

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? Simplifying and personalizing the buying process is now the key differentiator. Engineers view Google as the most valuable content resource, followed by vendor websites. KoMarketing ). BuzzSumo ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Martech

OCTOBER 21, 2021

Vendors offer DNI by call source, online session or URL. In response, vendors have developed proprietary call fraud detection and prevention tools that identify, monitor and block suspicious call patterns and routes. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.

Enterprise Management 105

Enterprise Management Marketing Automation Services Marketing Management Analytics 105

Lead Forensics

APRIL 2, 2024

Objections: Price & Budget 1. Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Offer tiered pricing options or highlight hidden costs associated with their current solution. “I can get a cheaper version of your product elsewhere.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

PureB2B

MAY 30, 2022

Logistics is a critical component for any business that ships products directly to a consumer. Despite this, price still dominates many buyers’ decisions when it comes to procuring a third-party logistics (3PL) partner for their business.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

Logistics is a critical component for any business that ships products directly to a consumer. Despite this, price still dominates many buyers’ decisions when it comes to procuring a third-party logistics (3PL) partner for their business. Empathize with Your Customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

Martech

SEPTEMBER 28, 2021

And most enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Client data is typically onboarded via secure file transfer (SFTP), although several vendors profiled in this report also provide direct API transfer or pixel syncs.

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

DiscoverOrg

SEPTEMBER 26, 2018

How you differentiate. Why your perceived price point is too high, or why that feature that you lack should be minimalized. The big takeaway here is that we can’t just go straight to the product zone. No vomiting product! Attacking the incumbent vendor is not going to go over well.

Sales Cycle 159

Sales Cycle Validation Pricing Price 159

Customer Experience Matrix

OCTOBER 24, 2014

SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. Back in, say, 2008, a product like this would be big news. User interface is a second differentiator. The final differentiator is flexibility. Is SalesPredict right for you?

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Marketing Interactions

MARCH 7, 2022

They have a recognized problem to solve that matches the solution your products or services provide. And, before we move on, let’s talk about pricing as the reason for the loss. For a high majority of your lost deals, I’m going to wager that it’s not price. Pricing is usually an easy way for buyers to say No.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Envy

APRIL 29, 2018

Their challenge has progressed to muddier waters; figuring out how to market this already well-defined requirement and be heard in a space dominated by established and veteran vendors, carving out a new and nuanced message. Challenge #2: Oversaturation of Cybersecurity Vendors. Challenge #4: Promoting a Niche Product.

CMO 81

CMO Allocation Marketing Budget Account Based Marketing 81

TrustRadius Marketing

OCTOBER 3, 2022

However, downstream second-party intent data is a much richer form of second-party intent data that consists of true in-market signals from users consuming high-quality product-related content, such as reading reviews or comparing products and pricing.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Marketing Insider Group

NOVEMBER 18, 2020

For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. I asked her how many sales people she knew that were truly industry experts that could paint a vision without pushing their products? What about the buyer? Identify a Senior Marketing Advocate.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Adobe Experience Cloud Blog

APRIL 11, 2018

From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. Customer Experience Is the Key Differentiator. It’s impossible to beat Amazon in a race to the bottom on price. And technology makes it easier than ever to replicate products.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Definitely take a look if you’re in that market for that sort of product. But there’s my problem: “that sort of product” is widely available already. But there’s my problem: “that sort of product” is widely available already. I think not.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120