Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle. How Do You Differentiate Yourselves?

How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]

Hubspot

Its differentiator? Branding Podcast Blog Daily PromoIf you were starting a business today, would you decide to go after one of the most monstrous companies in the world? Back in 2007, that's precisely what Gabriel Weinberg did.

B2B Startups Beating the Incumbent with Great Content Marketing

Outbrain

Launching a startup is no simple endeavor, and growing a business is oodles more challenging. Most startups are challenged by a limited budget, competition from larger, more established players and for those entering a new market – figuring out how to educate consumers and create demand.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

How B2B Marketing is Changing in 2018

including image, positioning, and competitive differentiation were the second-most cited objective. is competitive differentiation. Again, for marketers in established categories, positioning and differentiation are top challenges. As noted above, when asked to differentiate.

How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Not exactly a nimble startup. Then in 2015, GE broke the mould again by launching a fictional sci-fi podcast, creatively positioning themselves as technological forward thinkers with an engaging story of a cryptography team investigating alien activity.

How to Balance Innovation and Competition: Growth Secrets From Lyft's CMO [Podcast]

Hubspot

These quirks help differentiate Lyft as the friendly, human option in an uber-competitive industry. The startup is one of the fastest-growing ride-sharing apps on the market. Branding Podcast Management Daily Promo

Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism

Litmus

Welcome to Delivering, a podcast about the email industry. So welcome to the podcast, Dan. [00:00:34.320] We have a great podcast network. The biggest thing for me here at The New Yorker was really adjusting to from BuzzFeed which was very much a startup.

Interview with ?Dan Gingiss

Onalytica B2B

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. podcast. I finally tired of corporate America and recently joined a startup called Persado! Customer Experience: Joey Coleman (my podcast co-host). and co-host a podcast.

37 Life-Changing Leadership Books You Need to Read ASAP

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Learn more about this book on my podcast. Listen to Joe on my podcast. The Lean Startup by Eric Ries. Building a startup?

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. For instance, if you’re selling marketing automation software to a startup, showcase a startup that 10X-ed their leads. NOW WITH MORE!

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Jay Acunzo – Podcasting tech will explode. You can draw many comparisons to the rise of podcasting for marketing to the past rise of blogging. Last week I ran my own content marketing prediction : A Correction In The Advertising Market.

9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

It's essential to differentiate between mediocre pieces and high-performing content that provides value so you can hit the home run more often than not. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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17 Questions to Break Free From Competitive Content Issues

Content Marketing Institute

It will be incredibly difficult to break through with so much competition in that area, unless you are truly able to differentiate yourself. But, no competitor created its platform as a daily podcast. What differentiating value do you bring to the table?

When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

The Keywee Facebook CPC Tracker: June Update

Keywee

Axios even differentiates its most engaged newsletter subscribers to help build a sustainable future for the business. The New York Times, for example, launched a weeklong series about European politics on its flagship podcast The Daily. June Recap.

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4 Brilliant Ways to Diversify Your Content in 2016

SnapApp

Podcasts . NextView Ventures , a venture capital group, homed in on a podcast as the optimal venue to highlight entrepreneurial know-how and amplify their reach. Differentiate with Interactive Content. Have you ever had a salad with just lettuce?

12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. The Marketing Money podcast , hosted by Renasant Bank ‘s John Oxford and Mabus Agency ‘s Josh Mabus.

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? Nelson explained that most successful startups he knows follow the power rule.

Wiki 57

Sales Pipeline Radio, Episode 167: Q&A with Kris Rudeegraap @rudeegraap

Heinz Marketing

The podcast is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! For those of you that are joining on the podcast, thank you so much. I mean, you’ve been in and around the tech startup community for a long time, and about three years ago started up Sendoso.

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30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

The Growth Show: A VC's Advice on Content, Cash & Churn

Hubspot

Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights.

How to Start a B2B Content Marketing Program

Altitude Marketing

Audio and podcasts. This goes beyond what you’re selling or doing and is about finding your authentic voice and identifying true differentiators that helps your brand stand out in a crowd. The old saying is that “content is king.”

5 Innovative Brands We Can’t Wait to See at Content Marketing World

Content Standard

Their content hub of career resources plays no small role in their competitive differentiation. What differentiates SAP from the many other brands dipping their toes into influencer marketing?

9 Resources to Help You Become a Better Leader

Hubspot

Below are some of our favorite podcasts, tools, tips, and resources to become a better leader. In this episode of HubSpot's podcast, The Growth Show , you'll hear more on what made those leaders so special -- and apply those insights to your own career.

Sales Pipeline Radio, Episode 168: Q&A with Ryan Luckin @rluckin

Heinz Marketing

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re joining us from the podcast, thanks so much for joining us. Ryan: I used to do all that kind of fun stuff and you’re just listening to I think it was one of the ad reads coming into the podcast from Hub Spot, think about one of the most innovative things they did at the top of funnel was the website grader.

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Sales Pipeline Radio, Episode 155: Q&A with Shawn Herring @shherrin

Heinz Marketing

As a new head of marketing at a startup, there’s a thousand things to focus on. And how does a startup in a marketing environment balance traditional awareness, brand goals with really driving measurable pipeline as well? If you are listening to us on the podcast, thanks so much for subscribing. So, if you’d like to continue to receive new episodes of Sales Pipeline Radio, you can find them at salespipelineradio.com or anywhere fine podcasts are available.

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Visible Expert Profile: Tim Ash

Hinge Marketing

Tim’s wife met him when he was between companies—leaving one startup to found another. The Value of Design in Brand Differentiation Top 5 CPA Marketing Myths

Sales Pipeline Radio, Episode 161: Q & A with Chris Finneral @ChrisFinneral

Heinz Marketing

I actually was reading a quote recently that was saying especially for startups, people always overestimate how hard it is to build the product and underestimate actually how much effort it is to acquire customers. For everyone who’s subscribing to us on the podcast feed, thanks so much for joining us. I actually was reading a quote recently that was saying especially for startups, people always underestimate … Oh, sorry.

Sales Pipeline Radio, Episode 166: Q&A with Phil Harrell @pjharrell

Heinz Marketing

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re joining us from the podcast, thanks so much for subscribing. Actually you could argue today it’s the key differentiator between companies. So, when we’re talking startups, it’s a wide category. Even in a startup, there should be biased toward action. By Matt Heinz, President of Heinz Marketing.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

Listen in or read the transcript below for the Sales Pipeline Radio Podcast: Paul: Welcome back for another episode of Sales Pipeline. If you listen to the podcast, thanks for subscribing. You and I got to know each other from your time at NetProspex, and you joined a startup, which was acquired by a large company Dun and Bradstreet, and now you’re back in startup land. This is now my sixth startup company. By Matt Heinz, President of Heinz Marketing.

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? What follows is the step-by-step process Tettra used to build their startup: 1.

Wiki 40

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? What follows is the step-by-step process Tettra used to build their startup: 1.

Wiki 40

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Establishes brand equity & a brand resonance which differentiates the brands from their competitors. Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones.

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