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Show me your footer, I show you mine

Kevin Indig

While I always thought boilerplate links have less value than links in the main content, John Mueller recently confirmed that Google doesn’t differentiate much: We don’t really differentiate there. At G2, we optimized the footer. How much organic traffic did it get us?

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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. Identify overlapping link sources with your competitors, adding their successful sites to your wishlist.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. What percentage of PageRank is lost with a 301 redirect?

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Does PageRank Flow Through Image Links? Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links. Popularity versus PageRank (or reputation) are separate but related discussions that can collectively impact search results but also may not have direct influence.

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An Introduction to Black Hat SEO

Hubspot

They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Google’s Matt Cutts commented in the thread that he had confirmed multiple times that paid links that pass PageRank.

SEO 74
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Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

Moz

This popped up again about a week [month] ago, because John Mueller on the Webmaster Team at Google had posted about redirection for secure sites, and in it someone had said, "Oh, wait, 302s don't pass PageRank.". Why are these differentiations important? John said, "No. That's a myth. Why don't they just listen to our signals?".

PR 50
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The 7 Keys to Mobile Marketing

QuanticMind

Yet surprisingly, many businesses today often don’t consider differentiating their marketing strategy across devices. To combat this issue, Google has made several algorithm updates that include mobile site speed as a major factor in pagerank. But mobile marketing isn’t just about delivering the same message on a smaller screen.