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Specialization is Scary but Required for Digital Marketing

Biznology

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And none of that is bad. Let me explain.

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6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

Think about a site like Wikipedia, for example -- they must have tons of links! Actually, through a combination of internal and external links , a single Wikipedia post on Kiefer Sutherland has 599 links. Additionally, you’re able to link up to three competitors in order to see how they compare in their optimization efforts.

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How To Write the Best About Us Page (With 50+ Examples & A Free Template)

CoSchedule

When they’re written well , they can help your company show off its personality, differentiate itself from the competition, and leave a positive impression on potential customers. Every company claims to have core values and some kind of differentiator that makes them different than other companies out there. Knock Knock. Automattic.

Template 131
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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Wikipedia definitions to level the playing field. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website — This is where the problem begins ??.