The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
Marketing Craftmanship
FEBRUARY 13, 2015
A hedge fund’s intellectual capital represents its most powerful market differentiator, and can be showcased without giving away any proprietary information or methodologies. Merchandise conference participation. Harness the market reach of LinkedIn. Investor conferences are high-cost tactics that can be effective for hedge funds.
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