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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

A hedge fund’s intellectual capital represents its most powerful market differentiator, and can be showcased without giving away any proprietary information or methodologies. Merchandise conference participation. Harness the market reach of LinkedIn. Investor conferences are high-cost tactics that can be effective for hedge funds.

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Nine brands innovating customer-centric retailing today

ClickZ

They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). So, consistency in your brand image is important, but risk-taking and disruption will differentiate you from your competitors. Capitalize on these for differentiation in the market.

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Four Qualities of a Memorable Logo

Bluetext

Whether or not color palette is the avenue to differentiate is a question that an expert brand agency would be able to consult on. A timeless logo is one that can be implemented across different formats, from horizontal, vertical, square, black and white, full color, etc.

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Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

A hedge fund’s intellectual capital represents its most powerful market differentiator, and can be showcased without giving away any proprietary information or methodologies. Merchandise conference participation. Harness the market reach of LinkedIn. Investor conferences are high-cost tactics that can be effective for hedge funds.

Practices 100