article thumbnail

4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Look for ways to genuinely benefit each consumer in an effort to address their current needs and build long-term loyalty — all while also moving even your most intricate products off the shelf.

article thumbnail

Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

Build a strong brand image : A strong brand is an important asset, as it can help attract customers and build loyalty. Create a mentorship program, where experienced employees or subject matter experts (SME) are paired with newer employees to provide guidance and support. Here are four effective and affordable ways to do so.

SME 209
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Development Team Structure

Hinge Marketing

A recent study of professional services buyers showed that over a five year period traditional referrals decreased by 16% and client loyalty declined by 20%, even though client satisfaction remained stable. Loyalty is down, even as satisfaction remains high and value received and relevance of services are up.

Business 127
article thumbnail

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Empower channel sales with differentiating ROI selling approach and value added ROI services, helping to improve channels sales loyalty, effectiveness, satisfaction and retention. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. .

ROI 40