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4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

McKinsey recently shared that 70-80% of B2B decision-makers preferred remote human interactions or digital self-service. Look, some of the reps I have interacted with before are nice people. 3 – Focus on buyer interaction design (BxD). It will mean that you will need to build out a hybrid between digital and human interaction.

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Interactive Email for Beginners: 7 Interactive Elements You Can Add to Your Emails Today

Litmus

One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. What is an interactive email? Why should you send interactive features in an email?

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How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Content Standard

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.

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Differentiating Your Wealth Management Services

Blue Flame Thinking

However, with the right direction around messaging, audience interaction, and implementation, it can be strategically and comfortably integrated into your business plan. The post Differentiating Your Wealth Management Services appeared first on Blue Flame Thinking.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

He will differentiate product strategy, vision, and tactics with practical examples, as well as share approaches for effective communication within and beyond the team. During this interactive session, you will learn how to: Identify the elements of product strategy. Apply frameworks to define product strategy.

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Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

Kaon

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. The future has arrived. About MultiTaction.

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Report: Interactive Content May Boost Content Marketing Strategies

KoMarketing Associates

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.