ABM strategy is built around the optimal management of buyer intent. Unfortunately, ABM ROI and performance outcomes have forced marketers to question the adequacy and quality of the intent data feeding those programs. Market circumstances, buyer behavior, channels of engagement and even the technology to manage intent and account-based campaigns have evolved dramatically in recent years.
This eBook helps you explore:
- The market and technology dynamics transforming how ABM works today
- The three critical factors that differentiate good intent data from the best intent data
- Practical next steps to chart your own intelligent ABM program
Please fill out the form to download our eBook on how scale, quality and diversity of data fuels an Intelligent ABM Strategy.