Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Marketing Insider Group

SEPTEMBER 14, 2020

It’s a shame that manufacturers and others do not clearly see the above firm’s value because on the website they speak to how they deliver 91% on time and in budget vs. the industry average of 40%. They talk about achieving 96% of business goals vs. the industry average of 64%.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. So, what’s driving this shift? But don’t just take our word for it.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Differentiates Your Offering.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Most of their customers operate in highly regulated industries, too.

Case Studies 82

Case Studies Case Study Studies Buy 82

Customer Experience Matrix

JULY 1, 2023

These messages will be orchestrated and optimized across all channels, fulfilling the omnichannel vision that has hovered like a mirage on the industry horizon for decades. The net result across the marketing industry as a whole will be that every company produces a wonderfully high and consistent level of marketing outputs.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Biznology

FEBRUARY 25, 2020

No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. The overall marketing budgets for industrial firms are already slim, often well below 5% of revenue and the digital component of that is even smaller. And you know this too.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Vision Edge Marketing

OCTOBER 23, 2023

A Stackla study found that 88 percent of customers say that authenticity is a key factor when deciding what brands they like and support. The Lucidpress study found that more than two-thirds (68 percent) of businesses say brand consistency has contributed to revenue growths of 10 percent or more.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool. This could focus on the biggest benefit of a product.

Marketing & Strategy 238

Marketing & Strategy Marketing Strategy Work Management Product 238

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Marketing Insider Group

JANUARY 21, 2022

Study Best Practices. Study best practices and learn how to make the most of the unique features on each platform to craft distinct content. Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. The same is true for your audience.

Social Media 326

Social Media Organization Media B2B 326

Hinge Marketing

AUGUST 14, 2014

They were innovators in the truest sense of the word, not simply shifting the course of industries but doing what had never been done before and helping propel explorers to new heights. Studying the Pioneers. In order to identify these qualities, we had to understand the firm’s differentiators.

Differentiation 48

Differentiation Case Studies Case Study Ideal Customer Profiles 48

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Marketing Insider Group

MARCH 29, 2021

Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. That means that you’ll need to dig into local or industry data to make sure that your marketing content reaches the right eyes and ears. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Branding 94

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. Slowing Growth, With Bright Spots .

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Hinge Marketing

JANUARY 3, 2018

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Today I want to talk about how to support your claims for your differentiators. Supporting your differentiators.

Differentiation 54

Differentiation Paid Search Agency Video Marketing Case Studies 54

Industrial Marketing Today

OCTOBER 9, 2012

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Case studies and testimonials for proof of performance. These work best for middle of the sales funnel (MoFU).

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Vision Edge Marketing

JANUARY 31, 2023

According to a study by the Massachusetts Institute of Technology (MIT) , organizations that effectively transfer knowledge have higher levels of innovation and are more likely to achieve their business goals. Additionally, industry associations provide new employees with access to established experts in their field.

SME 209

SME Work Management Marketing Management Bandwidth 209

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. The other is case studies. Just one differentiator. “Are Salespeople Relevant to the Modern Buyer?”

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Branding Brand Identity Ad Building 198

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Content Marketing Institute

JANUARY 29, 2019

Better case studies: Think “real” and “tangible”. Customer case studies follow a time-tested structure: Challenge. Most case studies provide a brief synopsis of the challenge and quickly move to the solution. Most case studies provide a brief synopsis of the challenge and quickly move to the solution. Plumber’s magnet.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

Content Standard

DECEMBER 6, 2023

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. They’d heard about weaknesses in competing products and knew their solution was a better fit for much of their market based on their decades of experience in the industry.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Webbiquity

MAY 17, 2022

Adaptive learning: This method utilizes computer algorithms to study a worker’s interactions and learning style, creating a 100% unique structure for each individual and yielding a greater ROI. Differentiate your brand without disparaging competitors. Stay on the offensive and show your buyers why you’re the best option.

Organization 305

Organization B2B B2B Sales Training 305

Hinge Marketing

JULY 27, 2016

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. As easy as that initial undifferentiated climb can be, executing a sustained referral strategy when you aren’t differentiated can be near impossible.

Differentiation 48

Differentiation Marketing & Strategy Validation Paid Search Agency 48

Tomorrow People

MARCH 30, 2021

In loftier terms, what are you trying to change about your industry, your customers’ lives, or the world? Most B2B marketing focuses on the value that a solution provides to the business – but the Motista study shows that B2B buyers actually struggle to differentiate between potential suppliers on this basis. Key takeaways.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Launch Marketing

APRIL 10, 2024

Depending on your industry and objective, different social channels might be better than others. Differentiates Yourself from Competitors If you have completed your competitor research , you may have seen your competitors on social media. It can be something as simple as a testimonial or as detailed as a case study.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. DivvyHQ Blog.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. This special edition of the study included 170 technology firms, more than half of which provided detailed financial information for inclusion in the high-growth portion of the study.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

Seismic

JUNE 3, 2019

These days, small- and medium-sized companies are using far more banks than even just a few years ago: according to Gartner’s 2016 Study: “A New Basis for Competitive Advantage,” 53 percent of companies use four or more financial providers. So, what can banks do to differentiate themselves? Fundamentally, they have two main choices.

Differentiation 40

Differentiation Webinar Metrics Cross-Selling Optimization 40

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. It’s like preparing for a championship game.

SWOT 108

SWOT Comparison Peer-to-peer Analysis 108