Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Webbiquity

JANUARY 16, 2018

Very often though, businesses rely almost entirely on “lowest prices” as their unique proposition (though it can be argued that at that point it is no longer exclusive at all) rather than trying to differentiate themselves in a truly effective way. The Pros of Price Matching. The Cons of Price Matching.

Pricing 81

Pricing Price Work Management Marketing Management 81

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. Slowing Growth, With Bright Spots .

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Content Standard

DECEMBER 6, 2023

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. They’d heard about weaknesses in competing products and knew their solution was a better fit for much of their market based on their decades of experience in the industry.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Marketing Insider Group

OCTOBER 20, 2020

The ongoing study by Gallup found that the number of “engaged” workers, i.e. those enthusiastic about their work, is up by a whopping one point. The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. But is it a crisis?

Business 353

Business Work Management Correlation Cable 353

Go Beyond SEO

APRIL 16, 2024

We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition. Industry-specific features and elements can enhance your website’s effectiveness. A visually appealing website builds trust and credibility among your audience.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

B2B Marketing Exchange

OCTOBER 6, 2023

But what if we told you we had a roadmap to help you navigate the unique opportunities of the industry with boldness and confidence? Take advantage of our Intro Rate and get your ticket for $1,500 off the standard ticket price. Find your B2B North Star at the 2024 B2B Marketing Exchange.

Marketing Analytics Tools 52

Marketing Analytics Tools Storytelling Case Study Case Studies 52

seo.co

APRIL 19, 2023

When the SEO Industry is Growing, But Your SEO Business Isn’t… As an industry that continues to grow, organic search is also extremely competitive. Competitive differentiation. That might mean lower prices, higher-quality services, a field of specialty, or even better customer service.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

SendX

SEPTEMBER 3, 2020

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. But there are ways to differentiate yourself from the rest, regardless of your size or niche.

Personalization 195

Personalization Budget Programs Pricing Price 195

Hinge Marketing

NOVEMBER 5, 2020

The Hinge Research Institute is releasing a special technology and software services industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. Buyers of technology and software services have a well-established reputation of being fickle on price.

Cost 124

Cost Business Sample Pricing 124

Lead Forensics

APRIL 2, 2024

Objections: Price & Budget 1. Offer tiered pricing options or highlight hidden costs associated with their current solution. Use case studies to show how similar companies saved money by implementing your solution. ” Response: Emphasize value beyond price. “It’s too expensive.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

ClickZ

JUNE 21, 2023

But by flipping the funnel on its side, it becomes clear why it makes sense to reach the 95% of the category that won’t buy today: because those “out-market” buyers represent the future cash flows that underpin the stock price for every public company. And it’s crucial to articulate these points to all stakeholders, not just the CFO.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. This special edition of the study included 170 technology firms, more than half of which provided detailed financial information for inclusion in the high-growth portion of the study.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

SmartBug Media

MARCH 17, 2023

Additionally, market research can help you make product decisions that are consumer forward and evaluate your marketplace to deliver products that are differentiated from your competition. Additionally, it helps identify any opportunities for growth within the industry and potential threats from new competitors entering the space.

Research 98

Research Service Product Planning 98

Huptech Web

MARCH 16, 2023

One way to differentiate a business and create a competitive advantage is through eCommerce personalization. By showing customers that a business understands its individual needs and preferences, businesses can build stronger relationships with their audience and differentiate themselves from competitors in a crowded marketplace.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Integrated B2B

NOVEMBER 25, 2019

“People can be intimidated,” said Morten Floee Knudsen, when I asked him about thought leadership as a marketing mechanism in heavy industry. But raising issues and debating broader industry challenges show that you care, that you take ownership of the market, and that you speak the same language as your customers. “And Be curious.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

SendX

MAY 14, 2020

A study suggests that emails with personalized subject lines get 26% more opens. Studies have shown that personalized emails have great conversion rates. A study by Lyris suggests that 39% of brands that segmented their email list attracted more opens with 28% of them getting lower unsubscription rates, and 24% generated more sales.

Segmentation 352

Segmentation Practices Best Practices Click Rate 352

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

SalesIntel

APRIL 15, 2024

However, the ultimate decision often hinges on which provider is the best ‘fit’ rather than solely on price considerations, indicating an emotional component in the B2B buyer’s decision-making process. For example, highlight your most popular services or industries. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Lead Forensics

APRIL 2, 2024

Objections: Price & Budget 1. Offer tiered pricing options or highlight hidden costs associated with their current solution. Use case studies to show how similar companies saved money by implementing your solution. ” Response: Emphasize value beyond price. “It’s too expensive.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Hinge Marketing

JANUARY 28, 2019

We’ve witnessed the professional services industry undergo tremendous change in that time. In our latest High-Growth Study, we saw rapid growth at every level. Download The 2019 High Growth Study Executive Summary. Differentiation is the top marketing priority of high-growth firms. This has been no easy task.

Marketing Budget 96

Marketing Budget Differentiation Case Studies Budget Programs 96

ClearVoice

AUGUST 16, 2023

By meeting these expectations, businesses can differentiate themselves from competitors and build lasting customer relationships. Case Study: Successful Personalization at Scale Many brands have mastered the art of personalization through the help of content marketing agencies.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Hubspot

OCTOBER 30, 2020

However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. How can you differentiate your product from competitors?

Marketing Mix 101

Marketing Mix Pricing Price Paid Search Agency 101

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Blogs are usually used to educate your readers and provide a hub to gain industry and product-related information.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Marketing Insider Group

NOVEMBER 18, 2020

For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

AUGUST 22, 2017

It’s not about being the coolest company in your industry, it’s about thought leadership. In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition. Publishing a series of blog posts around interviews of industry experts and influencers. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hinge Marketing

MARCH 14, 2023

Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek. Over 300 consulting firms participated in this year’s study. Consulting firms—like all other professional services firms—are still experiencing significant uncertainty.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s say you’re describing two different pricing structures for your product: a subscription model that can be canceled at any point, and a higher-cost outright purchase with lifetime support. Consider asking a follow up: What pricing or budget concerns does the prospect have that you might be able to address?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Zoominfo

AUGUST 18, 2021

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts. Mention Pricing on Cold Calls. Sales managers tend to train sales reps to avoid mentioning pricing on an initial approach call !

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Marketing Insider Group

AUGUST 19, 2020

Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. What industries are they in? It seems impossible to discuss present-day martech without mentioning personalization.

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

Martech

MARCH 15, 2023

However, the average list of values is not actionable, memorable or even differentiating. They differentiate your firm or agency and generate a competitive advantage. And “price vs. value” was cited as the top reason clients terminate a partner relationship. Are they differentiating? What are principles?

Rules 83

Rules Advertising Agencies Paid Search Agency Lead Ranking 83

Hinge Marketing

MARCH 11, 2021

Hinge Research Institute’s annual High Growth Study research tells us that one of the best pivots that marketers and others can make is to leverage research more (at least quarterly). It is a cost made for an inward function: learning more about competition, branding, messaging, pricing, etc. A Pivot You Must Make. What can we do?

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Marketing Interactions

MARCH 7, 2022

And, before we move on, let’s talk about pricing as the reason for the loss. For a high majority of your lost deals, I’m going to wager that it’s not price. It’s unlikely the buyer would have become an opportunity if they weren’t in the ballpark on price. Pricing is usually an easy way for buyers to say No.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

DiscoverOrg

APRIL 17, 2019

Believe it or not, it’s a great comparison for how companies buy technology: It can be complex if you aren’t familiar with the industry, and it has a higher price point. And they’re starting to differentiate between qualities and prices. Step 4: Price consideration. I know my price range.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120