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The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Let’s be sure we’re on the same page about what positioning is and isn’t.

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Industrial Website Redesign: Why It’s Not a DIY Project

Tiecas

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways.

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5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.

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Stand Out: Differentiating Your Construction Company From Your Competitors

Navigate the Channel

Just glancing at the statistics on building permits, housing starts, and housing completions right now can create some anxiety, as the housing industry balances consumers’ economic fears with reality and supply chains continue their slow crawl back from pandemic disruption. Your competitors can gain that advantage. Other factors matter, too.

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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

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Five Components of Effective Positioning: An “Obviously Awesome” Book Summary – Part 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

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Differentiating Your Wealth Management Services

Blue Flame Thinking

They’re smart, passionate business owners committed to helping their individual and corporate clients navigate an industry inundated with acronyms, regulations, and multiple complexities. Don’t be afraid to repeat positive news in your communications. How to Stand Out in a Crowded Marketplace.