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Trending Sources

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Furthermore, half of all Google+ users are under 25 years old. 6 LinkedIn Facts. 26% of Fortune 500 CEOs are on LinkedIn.

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Unique Selling Propositions Are a Myth

B2B Marketing Unplugged

Google is positively awash in helpful stuff about how where to develop a USP. Now this notion of a unique propositi on has been sucked up into the much different discussion about brand differentiation. Differentiation is not necessarily unique, nor is it necessarily a starting point.

Content Is The Key To Social Selling Success

B2B Marketing Insider

Well, your customers recognize the importance of great content to help them make a purchase decision. Forrester research shows 90% of customers start their purchase with a search engine. This is the secret sauce to beat and differentiate yourself from the competition.

Marketing Is Personal – Emotion Beats Promotion By 2X

B2B Marketing Insider

We all have to thank the Corporate Executive Board (CEB) for bringing us one of the most used statistics in B2B marketing : 57% of the purchase process is complete before buyers talk to a supplier. This is mainly due to the “perceived risks” inherent in the B2B purchase.

5 Things Every Managing Partner Must Do To Drive Organic Growth

Hinge Marketing

Find a true differentiator. Without a meaningful differentiator (or two, or three), a firm lacks a serious competitive advantage. And without understanding their differentiators, firms lack a way to communicate that advantage and grow. What makes for a strong differentiator?

7 Creative Stunts People Used to Land Their Marketing Dream Jobs

Hubspot

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy.

How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should

Act-On

Act-On serves as their command center, allowing them to precisely target all the decision-makers with relevant content, record individual responses as part of the big picture, and provide both marketing and sales with the account-wide insight they need to effectively lead a company to purchase.

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. As someone who truly appreciates the art (and differentiation ) of news writing and blogging, this one took me a while to warm up to.

Stats 129

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. There are dozens of specific tools that could be mentioned, but popular free tools like Google Analytics and Google Search console should be on the list.

SEO 99

New Data: Should You Include Social Media Icons on Your Homepage?

Hubspot

The middle of the pack accounts for nearly one-third of homepages and is separated into three groups differentiated by providing one, two, or five links. LinkedIn , at 10% is primarily used within B2B industries, hence not as applicable to the B2C industries within the Alexa top million.

23 Outstanding Social Media Marketing Guides

Webbiquity

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g.,

Content Quality vs. Content Quantity – The Great Content Debate

B2B Marketing Insider

Sending enough leads to satisfy sales vs. sending them leads that convert to purchase. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Content quality vs. content quantity.

Why Modern Marketers Fail at Big Data

Sales Prospecting Perspectives

You can find her on Google + ! The brand purchased the first ad after the game and gave away the $1.5 Groupon had gauged success solely on sales; they didn’t take market differentiators into account when expanding. Find her on Google+ or LinkedIn (and how to stop failure from happening).

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The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In this video from Google Small Business, Keith Hernandez, director of brand strategy at BuzzFeed , goes into how small businesses can reach their customers through custom content. This 2:13 video gives a quick tutorial on differentiating your brand from others in the social media space.

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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. It can also include a line that the client’s prior approval is required before purchases are made on their behalf by your agency.

Enterprise Social Media and Personal Branding

Webbiquity

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. Twitter, Facebook, Linkedin, etc.

5 Reasons Thought Leadership Marketing Matters

It's All About Revenue

Because Your Buyers Use Google. They turn to peers on LinkedIn and Twitter, Q&A sites like Focus and Quora, and, more often than not, Google. Google is putting greater focus on identifying content that delivers real value.

The Future of Marketing: Is The Science of Marketing Taking Over?

B2B Marketing Insider

Mark identified culture as the key differentiator of a successful social business. He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce.

ROMI 87

How to Use Community Forums to Fuel Your Audience Engagement Strategy

Modern B2B Marketing

LinkedIn: The World’s Largest Professional Network. LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa. Focused entirely on business, LinkedIn’s users can provide valuable insight into any industry.

What Is Digital Marketing?

Hubspot

Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). One of the most common types of PPC is Google AdWords.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. And so what I found is that even when people purchased from competitors, you can go back and re-engage, after implementation and after a period of time.

Get in the Habit of Consistently Creating Content With These 7 Steps

Integrated B2B

Is it a prospect, an existing customer, someone considering a purchase, or a customer who’s left you for a competitor? It would not only add variety, but also differentiate the piece from other posts. Habits don’t form overnight — especially the good ones.

How to Find the Right Co-Marketing Partner

Hubspot

It’s common sense to not go after direct competitors, but there is a gray area where a partner’s products are differentiated enough to where you might want to engage in a co-marketing relationship. 5) Google the company. Have any connections in common on LinkedIn?

Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark

They market very specific services; services that aren’t searched for on Google all that much. They wish to use content to generate awareness toward audiences not in the purchase mode yet. What is your value proposition and your points of differentiation? By combining some of these options with regionally targeted pay-per-click on Google, Bing, or LinkedIn, you are reaching audiences who need you, and audiences who don’t need you yet, until your marketing convinces them.

The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed

Hubspot

According to Kim, the future of shopping online is going to be less about stumbling upon something in Google and more about customers actually expressing their preferences for brands. How important is it to publish content on external sites like Medium or LinkedIn?

CMO 44

Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It

Hinge Marketing

No trying to talk us into a purchase that would benefit him but not be the right one for us. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Sometimes a new perspective comes from a direction that you least expect.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

In a time where nearly every prospect compares multiple options online before making a purchasing decision, you can’t afford to ignore what your competition is doing with their digital efforts. How does your solution differentiate positively from your direct competitors?

New Research Study: How Professional Services Buyers Check You Out

Hinge Marketing

They have purchased a full range of professional services, from accounting and legal to technology and management consulting. Potential clients are actually slightly more likely to “Google you” (online search) then they are to ask a friend or colleague about you.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

What is your value proposition and your differentiation? How will you be differentiated? Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Based on research from comScore, 85% of businesses use search during the purchasing process.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

What is your value proposition and your differentiation? How will you be differentiated? Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Based on research from comScore, 85% of businesses use search during the purchasing process.

Marketing Tools and Technology – How Does A Marketer Decide?

B2B Marketing Insider

Current example of Google+. An immediate technology review was warranted because of Google’s brand power. It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. .

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5 Common Stages of B2B Lead Nurturing

It's All About Revenue

This is an excellent period to start showing off your credentials, provide list of industry reports and accolades you’ve received, cost comparisons, relevant facts and figures that differentiate you from your competitors. LinkedIn. Google Bookmarks.

Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

I think digital is at the tip of the spear when it comes to transforming the end-end customer experience and a pure differentiator that companies need to enact if they want to retain market share and attract new customers.

They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight

Hubspot

In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. The decision left millions of Google Reader users abuzz with concern. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats.

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

For example, your business sells machinery to the government and all three purchasing agents are already customers. If you are in the considered purchase business, chances are you are lucky to have an internal champion at most of the organizations you do business with on a regular basis.