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Staying Ahead of the Personalized Marketing Curve

Fathom

Gartner ). Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.” ” Source: Wikipedia.

Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#. The problem is, knowledge of what a product or service can deliver or its differentiation does not establish real thought leadership.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Order of SEO Operations. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t.