Remove Differentiation Remove Gartner Remove Order Remove Wikipedia

Staying Ahead of the Personalized Marketing Curve

Fathom

Gartner ). Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.” ” Source: Wikipedia.

Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#. The problem is, knowledge of what a product or service can deliver or its differentiation does not establish real thought leadership.

Trending Sources

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Order of SEO Operations. Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t.