Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

The Marketing Blender

APRIL 11, 2023

Having a strong brand messaging framework can help your company to differentiate itself from competitors and communicate its unique value to customers. It should differentiate your company from competitors and address the needs of your target audience. Psychographics include personality, values, attitudes, interests, and lifestyles.

Effectiveness 40

Effectiveness Branding Brand Identity Touchpoints 40

Tony Zambito

JULY 6, 2011

  A little known fact is that it was Alan Cooper who first coined the phrase buyer personas in his book to differentiate from user personas as well as to highlight that products should be designed for users and not buyers. While spending time at Cooper Design, the phrase stuck around my head like a gnat that just wouldn’t go away. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Education level. Income level.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Education level. Income level.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Hinge Marketing

APRIL 15, 2020

Can you differentiate your firm from competitors? Primary research can be done using structured interviews, focus groups, or surveys. In most cases, focus groups are not well suited for professional services firms because of confidentiality issues. Also consider behavioral and psychographic variables as well.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Martech

FEBRUARY 11, 2022

No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more importantly, what they need.”. Using demographic, firmographic, and psychographic data gleaned from CRMs , marketers can build profiles that represent their customers’ interests and behaviors.

Work Management 120

Work Management Personalization Marketing Management Marketing AI 120