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New Developments in B2B Loyalty Marketing


Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . For example: Data-driven segmentation and differentiated treatment.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond


As customers and prospects continue to get bombarded by vendor emails and retargeted ads, open and click through rates are rapidly declining. Once the target audience has been determined, create a visually-compelling physical mailer with digital call-to-actions such as a mobile game, a personalized video, or integration to an existing loyalty platform or application. There’s nothing worse than having an interested customer/prospect and then they can’t access the game or site.

Trending Sources

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Social Media Marketing – Whether you’re looking to increase brand awareness, augment inbound traffic, encourage loyalty or just keep up with the competition, social media marketing can improve your business.

The Long Term Value of an Email Marketing Welcome Programme

Modern Marketing

Adding additional steps into the validation process means that brands can ensure they have the right customer details, enabling them to protect their brand reputation and engage with the right prospects. For example, if the customer signed up through Facebook, the welcome programme should acknowledge this and then the brand should look to serve social content.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Facebook.

15 Smart Marketers Share Insights on the Future of the Industry


I believe in the next year, you''ll see more brands focus on owning a channel (instead of ''spray and pray'' in multiple channels) and move to a ''less-is-more'' strategy by focusing on truly differentiated content. Marketers, rejoice. You’ve made it through an intense Q4.

30 Awesome Blogging Guides, Tips and Resources


And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities.

The Role of MarTech in Customer Service — The New Marketing


It is the way that businesses are differentiating, and companies that can provide faster, more empathetic customer care reap loyalty and churn reduction rewards that can have geometric impacts on profitability. Otherwise it’s all texting, Snapchat, Facebook Messenger, and WhatsApp.

Rise of the CMO in Higher Education


Start with the biggest question: How can a school make itself memorable to prospective students? Only by making your institution invaluable to students do you win their loyalty. One place where student prospects can always be found is the digital realm.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today


Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well.

Why Marketers Should Invest in Visual Content Creation


The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' The way the new Facebook timeline is set up, for example, companies have the opportunity to share their company history visually, like Coca-Cola has done below.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation.

19 New Featured Sources on the B2B Marketing Zone


Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? Facebook For CRM , Monday, July 19, 2010. Share this on Facebook.

8 Steps to Build An Inbound Marketing GamePlan


Our hope is that the Inbound Marketing GamePlan eBook serves as a resource for organizations of all sizes to take a more strategic approach, and tap into the full potential of inbound marketing to connect with all relevant audiences, generate leads and build loyalty.