New Developments in B2B Loyalty Marketing
NOVEMBER 21, 2012
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . For example: Data-driven segmentation and differentiated treatment.
Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
DECEMBER 22, 2016
As customers and prospects continue to get bombarded by vendor emails and retargeted ads, open and click through rates are rapidly declining. Once the target audience has been determined, create a visually-compelling physical mailer with digital call-to-actions such as a mobile game, a personalized video, or integration to an existing loyalty platform or application. There’s nothing worse than having an interested customer/prospect and then they can’t access the game or site.
A 6-step plan to respond to negative social media comments
grow - Practical Marketing Solutions
DECEMBER 18, 2013
Certainly this is a frightening prospect for many companies! Business life on the web can be complex, but it can also be an opportunity to create a point of differentiation and undying customer loyalty if you get it right!
Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
JANUARY 18, 2016
Social Media Marketing – Whether you’re looking to increase brand awareness, augment inbound traffic, encourage loyalty or just keep up with the competition, social media marketing can improve your business.
The Role of MarTech in Customer Service — The New Marketing
FEBRUARY 16, 2016
It is the way that businesses are differentiating, and companies that can provide faster, more empathetic customer care reap loyalty and churn reduction rewards that can have geometric impacts on profitability. Otherwise it’s all texting, Snapchat, Facebook Messenger, and WhatsApp.
15 Smart Marketers Share Insights on the Future of the Industry
JANUARY 14, 2014
I believe in the next year, you''ll see more brands focus on owning a channel (instead of ''spray and pray'' in multiple channels) and move to a ''less-is-more'' strategy by focusing on truly differentiated content. Marketers, rejoice. You’ve made it through an intense Q4.
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities.
Rise of the CMO in Higher Education
NOVEMBER 9, 2015
Start with the biggest question: How can a school make itself memorable to prospective students? Only by making your institution invaluable to students do you win their loyalty. One place where student prospects can always be found is the digital realm.
7 Tips for a Rocking Social Media Strategy
APRIL 1, 2014
If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. How can your organization differentiate, and build relationships on noisy platforms? An estimated 88% of brands today are using social media for marketing.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well.
Why Marketers Should Invest in Visual Content Creation
APRIL 9, 2012
The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' The way the new Facebook timeline is set up, for example, companies have the opportunity to share their company history visually, like Coca-Cola has done below.
Social Media Hierarchy of Needs - Best Practices for ROI Success
The ROI Guy
DECEMBER 23, 2010
Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation.
25 Compelling Reasons to Blog for Business Yesterday
JULY 16, 2013
There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor. One of the reasons to blog is that it’s an avenue to provide value to your prospects without cost.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? Facebook For CRM , Monday, July 19, 2010. Share this on Facebook.
8 Steps to Build An Inbound Marketing GamePlan
AUGUST 2, 2010
Our hope is that the Inbound Marketing GamePlan eBook serves as a resource for organizations of all sizes to take a more strategic approach, and tap into the full potential of inbound marketing to connect with all relevant audiences, generate leads and build loyalty.