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30 Awesome Blogging Guides, Tips and Resources


more here in 30 of the best business blogging guides and resources of the past year. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. How can you differentiate yourself from others who are blogging in your niche?”).

This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook

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We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. HANDPICKED RELATED CONTENT: How to Differentiate Content in a Crowded Field [Example from Adidas].

9 Brands With Brilliant Facebook Marketing


There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers


In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product. Facebook has proven that almost a billion times over. Check out Rackspace as a good example of putting employees out front.

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

I have published plenty of LinkedIn and job search resources already to help you in this blog. Hint: Unless you’re in the Human Resources division, the decision maker is NOT the recruiter or HR person. profile for an example of what is possible.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM.

4 Strategies for Dealing with Negative Comments

Vertical Response

Since dealing with difficult comments can both drain energy and consume, it’s important to differentiate between disgruntled customers and anonymous haters, and to respond to each appropriately.

What is a Marketing Technology Stack? Definitions, Stats and Examples.


In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack.

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

Let’s look at an example. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. BPV changed the historical dynamic in their industry and put the resources in place to succeed. Let's look at an example.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

4 Big Implications of Snapchat’s New ‘Memories’ Feature


With Memories, Snapchat has suddenly become less transient and spontaneous, two key differentiators in a market dominated by social networks that trade more in permanence and production (see: Facebook). Gizmodo, for example, ran a story with the headline “ Snapchat Is Ruined.”

Why Customer Experience is the Hot New Thing in Marketing


Your customers’ experience is part of your product – and a way to differentiate yourself in the market. Customer experience is also a way to differentiate yourself from your competition. The classic example of this is in the hotel business.

A 6-step plan to respond to negative social media comments

grow - Practical Marketing Solutions

As we have witnessed in many examples, if you develop a strong and active community, chances are your advocates will “shut down” any extremists trying to get attention through negative comments. I have had several requests to write about handling negative comments on the web.

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The 7 Building Blocks of a Solid Content Marketing Plan


Once you understand why you’re spending time and resources on producing content it will be much easier to align your team, define realistic goals, and implement a strategy for success. You can find him on Twitter , Facebook , and LinkedIn.

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How to Use Canva: An 8-Step Guide to Creating Visual Content


It might seem like you need myriad resources to create just one custom graphic: Photoshop to edit an image, InDesign to lay it out, VSCO for filters, and a multitude of stock photo sites. Otherwise, you can post your final design directly to Facebook or Twitter.

The Real Truth About B2B Marketing And The Social Media Platforms You Need


For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

So here are the top five networks being populated by marketers: Facebook. It’s possible, but if you’re spending all your time learning the shiny new thing, are you taking energy and resources away from the stuff that is really impacting your business?

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Modern B2B Marketing

Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. Did the outcome justify the resources required to deliver on the objective?

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


It’s the tool Google will use to beat Facebook. How to Migrate from Facebook to Google+ by How-To Geek. 25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media.

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One Thing is Killing Content Marketing and Everyone Is Ignoring It

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All of them had Facebook pages. Your Facebook post? Why should your customers care about your e-newsletter, Facebook post, blog or video, asks @JoePulizzi. The majority, like over 99% of marketers, do not have differentiated content.

From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing


An example of someone who did this with huge success is MOZ, who developed a Q&A Forum which models how to do this well: We learned from them and created our own section of questions and answers , which today accounts for 27% of the traffic on our company’s website.

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Marketing and Customer Experience: An Interview with Robert Rose


Robert Rose (RR): Because it may be the only differentiator they have left. One of the biggest mistakes I see B2B organizations make is simply make their “resource center” a collection of content types. Social is a great example of this. The industry-defining resource center?

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

In a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in our news feed is increasing at a faster rate than people’s ability to consume it.” Resources mentioned in this podcast. Resources mentioned in this podcast.

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5 Reasons to Go All-In on Social Media in 2016

Haley Marketing

And it's certainly more than just setting up a page so that you can tell people your company has a Facebook page. As of the third quarter of 2015, Facebook had 1.55 Want to differentiate yourself? One more example? Evaluating your marketing spend for 2016?

The Ultimate Cheat Sheet for Creating Social Media Buttons


But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. Here's an example of an effective 'Tweet This' link: Tweet This Blog Article!

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The Death of Copy Writing

Tomorrow People

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Companies now use copywriting to differentiate what they have to offer, by developing a clear tone of voice or house style. Is copywriting really dying?

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Your marketing department doesn’t have enough time to do everything they need to do with your current resources.

The 6 critical questions guaranteed to drive your social media strategy

grow - Practical Marketing Solutions

But the short explanation is, budget, content, resources and vision will not determine your success if you don’t have a company culture to nurture and sustain this change. Here is the business case for Facebook in one sentence: “Come waste time with me.”

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. It’s the only way to do effective marketing on a small budget with few resources. I would say there is more of a tendency than a differentiation.

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

They have also aligned themselves with cutting-edge outside resources. They created yet another point of differentiation by WHERE this content was being viewed because it was a wide open space. Could Chipotle have generated 4 million views in one week on a Facebook post?

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Junta 42

All of them had Facebook pages. Your Facebook post? The majority, like over 99% of marketers, do not have differentiated content. Subject matter – Using tools like Google Trends, you can uncover breakout terms for which there are few instructional resources.

THE HACKIES: How to use your unique dataset to create valuable content


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data. Other Examples.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. Blab and Facebook Live Stream followed closely behind in mid 2015. Facebook Live is also an emerging live streaming technology that is getting pretty popular.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Dedicate plenty of resources to content promotion. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. And it's STILL a big differentiator! Facebook.

27 (of the) Best Social PR Guides and Tips of 2014


curation from Jeff Domansky is a fantastic resource for the latest articles, blog posts, infographics and other content related to the intersection of PR and social media. For example: “Brevity Is Key to Getting Read.

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Getting Your Small Business Ready for Google+

Blue Focus Marketing

This insight led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. Recommendations are fueled by Facebook, Twitter, blogs and now, Google+. Let’s use an example of a local paint store owner, Randy. For example using [link].

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

You are also gleaning insights to make your business better, and differentiating your business from competitors who don‘t respond publicly. It takes resources to address the increasing tide of customer feedback. This strategy must be tempered to one’s resources.