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30 Awesome Blogging Guides, Tips and Resources


more here in 30 of the best business blogging guides and resources of the past year. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. How can you differentiate yourself from others who are blogging in your niche?”).

9 Brands With Brilliant Facebook Marketing


There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook

Trending Sources

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

For instance, if your broad goal is awareness or branding, you might want to invest in a campaign that differentiates your brand from your competitors and offers value to your prospects so they come to associate your brand with value. Marketing Budget Samples, Examples, and Tips b2b

What is a Marketing Technology Stack? Definitions, Stats and Examples.


In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack.

Why conversation hierarchy is important to your marketing strategy

grow - Practical Marketing Solutions

Here is the business case for Facebook in just one sentence: “Come waste time with me.” ” Nobody HAS to spend time on Facebook. One way to do this is to consider industry categories by their current organic reach on Facebook.

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

Let’s look at an example. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. BPV changed the historical dynamic in their industry and put the resources in place to succeed. Let's look at an example.

The 7 Building Blocks of a Solid Content Marketing Plan


Once you understand why you’re spending time and resources on producing content it will be much easier to align your team, define realistic goals, and implement a strategy for success. You can find him on Twitter , Facebook , and LinkedIn.

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4 Big Implications of Snapchat’s New ‘Memories’ Feature


With Memories, Snapchat has suddenly become less transient and spontaneous, two key differentiators in a market dominated by social networks that trade more in permanence and production (see: Facebook). Gizmodo, for example, ran a story with the headline “ Snapchat Is Ruined.”

A 6-step plan to respond to negative social media comments

grow - Practical Marketing Solutions

As we have witnessed in many examples, if you develop a strong and active community, chances are your advocates will “shut down” any extremists trying to get attention through negative comments. I have had several requests to write about handling negative comments on the web.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


It’s the tool Google will use to beat Facebook. How to Migrate from Facebook to Google+ by How-To Geek. 25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need


For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

So here are the top five networks being populated by marketers: Facebook. It’s possible, but if you’re spending all your time learning the shiny new thing, are you taking energy and resources away from the stuff that is really impacting your business?

From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing


An example of someone who did this with huge success is MOZ, who developed a Q&A Forum which models how to do this well: We learned from them and created our own section of questions and answers , which today accounts for 27% of the traffic on our company’s website.

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How to Use Canva: An 8-Step Guide to Creating Visual Content


It might seem like you need myriad resources to create just one custom graphic: Photoshop to edit an image, InDesign to lay it out, VSCO for filters, and a multitude of stock photo sites. Otherwise, you can post your final design directly to Facebook or Twitter.

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Modern B2B Marketing

Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. Did the outcome justify the resources required to deliver on the objective?

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

In a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in our news feed is increasing at a faster rate than people’s ability to consume it.” Resources mentioned in this podcast. Resources mentioned in this podcast.

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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Your marketing department doesn’t have enough time to do everything they need to do with your current resources.

The Death of Copy Writing

Tomorrow People

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Companies now use copywriting to differentiate what they have to offer, by developing a clear tone of voice or house style. Is copywriting really dying?

The Ultimate Cheat Sheet for Creating Social Media Buttons


But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. Here's an example of an effective 'Tweet This' link: Tweet This Blog Article!

The 6 critical questions guaranteed to drive your social media strategy

grow - Practical Marketing Solutions

But the short explanation is, budget, content, resources and vision will not determine your success if you don’t have a company culture to nurture and sustain this change. Here is the business case for Facebook in one sentence: “Come waste time with me.”

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

They have also aligned themselves with cutting-edge outside resources. They created yet another point of differentiation by WHERE this content was being viewed because it was a wide open space. Could Chipotle have generated 4 million views in one week on a Facebook post?

Marketing and Customer Experience: An Interview with Robert Rose


Robert Rose (RR): Because it may be the only differentiator they have left. One of the biggest mistakes I see B2B organizations make is simply make their “resource center” a collection of content types. Social is a great example of this. The industry-defining resource center?

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. It’s the only way to do effective marketing on a small budget with few resources. I would say there is more of a tendency than a differentiation.

27 (of the) Best Social PR Guides and Tips of 2014


curation from Jeff Domansky is a fantastic resource for the latest articles, blog posts, infographics and other content related to the intersection of PR and social media. For example: “Brevity Is Key to Getting Read.

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. Blab and Facebook Live Stream followed closely behind in mid 2015. Facebook Live is also an emerging live streaming technology that is getting pretty popular.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013


It was the second-largest Internet IPO ever by an American company, trailing only Facebook. For example, tips for generating more retweets include carefully curating tweets of third-party content, scheduling tweets, leaving enough unused characters for others to easily retweet you.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Dedicate plenty of resources to content promotion. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. And it's STILL a big differentiator! Facebook.

8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)


In a crowded market, it helps brands differentiate themselves from the competition. . . To prove it, we have outlined 8 interactive marketing campaign examples below that were used to boost brand awareness, better qualify leads and close sales. . . Facebook Stories. .

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

You are also gleaning insights to make your business better, and differentiating your business from competitors who don‘t respond publicly. It takes resources to address the increasing tide of customer feedback. This strategy must be tempered to one’s resources.

THE HACKIES: How to use your unique dataset to create valuable content


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data. Other Examples.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

For example, an executive search firm’s website draws both job candidates and employers looking for talent. Having a resources section on your site with various forms of content (including blog posts, guides, and videos) will also keep visitors on your site for an extended period as well.

The 28 Best Influencer Marketing Tools


” But influencer marketing can be a waste of resources, or worse—actually damaging to a brand—if done wrong. Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist.

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What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. A combination of RSS feeds, Twitter lists, email newsletter subscriptions, and general site references should be at the foundation of this resource.

Not Getting What You Want From Blogging? Ask These 11 Questions


To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. You did it.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. This post does a great job describing some of the changes being made and providing detailed, real-world, examples for each.

8 Effective Ways to Improve Your Firm's Niche Marketing Strategy


In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line.

10 Things to Double-Check Before You Begin Your Next Campaign Analysis


For example, many of us do end of the month reporting on the first day of the next month. For example, imagine that you have 10 employees at your business, and each of them looks at different pages on your website an average of five times a day.

The 3 D’s of Brand Building In A/E/C

Hinge Marketing

Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? Differentiate Your Brand. On Twitter or Facebook?

7 Components That Comprise a Comprehensive Brand Strategy


For example, Apple doesn’t just sell computers and music equipment; it sells well-designed products that are easy to use. You always knew Bond was going to get out of a pickle, but you wanted to see how because he did it with resourcefulness and flair.

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