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30 Awesome Blogging Guides, Tips and Resources


more here in 30 of the best business blogging guides and resources of the past year. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. How can you differentiate yourself from others who are blogging in your niche?”).

9 Brands With Brilliant Facebook Marketing


There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook

Trending Sources

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)


For example, sponsored research will create demand and leads. The challenge: brands need to find a way to position themselves as a trusted resource to buyers at every stage in the buyer journey. For example, time on product pages and demo downloads are prime buying signals.

What is a Marketing Technology Stack? Definitions, Stats and Examples.


In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

There are many examples of. Invest time and resources into building your own communities, and nurture them with useful content to reap the rewards of engagement and conversion. Content Marketing Differentiation

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM.

Why Customer Experience is the Hot New Thing in Marketing


Your customers’ experience is part of your product – and a way to differentiate yourself in the market. Customer experience is also a way to differentiate yourself from your competition. The classic example of this is in the hotel business.

From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing


An example of someone who did this with huge success is MOZ, who developed a Q&A Forum which models how to do this well: We learned from them and created our own section of questions and answers , which today accounts for 27% of the traffic on our company’s website.

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4 Big Implications of Snapchat’s New ‘Memories’ Feature


With Memories, Snapchat has suddenly become less transient and spontaneous, two key differentiators in a market dominated by social networks that trade more in permanence and production (see: Facebook). Gizmodo, for example, ran a story with the headline “ Snapchat Is Ruined.”

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


It’s the tool Google will use to beat Facebook. How to Migrate from Facebook to Google+ by How-To Geek. 25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media.

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Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. For example: Unlocking access to senior execs.

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

2018 is the year to dedicate more resources to video marketing — or allocate marketing dollars to get started if you haven’t yet. To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1 billion people are using Facebook every month) – and those audiences are hungry for video, with 500 million people watching videos on Facebook every day.

The 7 Building Blocks of a Solid Content Marketing Plan


Once you understand why you’re spending time and resources on producing content it will be much easier to align your team, define realistic goals, and implement a strategy for success. You can find him on Twitter , Facebook , and LinkedIn.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need


For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

How to Use Canva: An 8-Step Guide to Creating Visual Content


It might seem like you need myriad resources to create just one custom graphic: Photoshop to edit an image, InDesign to lay it out, VSCO for filters, and a multitude of stock photo sites. Otherwise, you can post your final design directly to Facebook or Twitter.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Your marketing department doesn’t have enough time to do everything they need to do with your current resources.

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Modern B2B Marketing

Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. Did the outcome justify the resources required to deliver on the objective?

The Ultimate Cheat Sheet for Creating Social Media Buttons


But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. Here's an example of an effective 'Tweet This' link: Tweet This Blog Article!

The Death of Copy Writing

Tomorrow People

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Companies now use copywriting to differentiate what they have to offer, by developing a clear tone of voice or house style. Is copywriting really dying?

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Dedicate plenty of resources to content promotion. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. And it's STILL a big differentiator! Facebook.

10 Ways to Make Your Business Stand Out on Social Media


Separating yourself from the pack on social media can be challenging, particularly if you’re a small business and you have limited resources. With more than one billion daily active users, Facebook is the most logical starting point.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. It’s the only way to do effective marketing on a small budget with few resources. I would say there is more of a tendency than a differentiation.

27 (of the) Best Social PR Guides and Tips of 2014


curation from Jeff Domansky is a fantastic resource for the latest articles, blog posts, infographics and other content related to the intersection of PR and social media. For example: “Brevity Is Key to Getting Read.

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Marketing and Customer Experience: An Interview with Robert Rose


Robert Rose (RR): Because it may be the only differentiator they have left. One of the biggest mistakes I see B2B organizations make is simply make their “resource center” a collection of content types. Social is a great example of this. The industry-defining resource center?

8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)


In a crowded market, it helps brands differentiate themselves from the competition. . . To prove it, we have outlined 8 interactive marketing campaign examples below that were used to boost brand awareness, better qualify leads and close sales. . . Facebook Stories. .

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. Blab and Facebook Live Stream followed closely behind in mid 2015. Facebook Live is also an emerging live streaming technology that is getting pretty popular.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013


It was the second-largest Internet IPO ever by an American company, trailing only Facebook. For example, tips for generating more retweets include carefully curating tweets of third-party content, scheduling tweets, leaving enough unused characters for others to easily retweet you.

Challenges in Not Using Leads in Your CRM: Data and Process

Marketing Converts

As an example, for larger organizations will they be represented in the CRM as one account or will one account be created for each of the company’s divisions or geographies, or the like? For example, Name: Donald Duck, Title: dslaijfl## !!, Facebook Twitter LinkedIn.

What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. A combination of RSS feeds, Twitter lists, email newsletter subscriptions, and general site references should be at the foundation of this resource.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

For example, an executive search firm’s website draws both job candidates and employers looking for talent. Having a resources section on your site with various forms of content (including blog posts, guides, and videos) will also keep visitors on your site for an extended period as well.

The Real Truth About B2B Marketing And The Social Media Platforms You Need


For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

THE HACKIES: How to use your unique dataset to create valuable content


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data. Other Examples.

7 B2B Marketing Trends to Watch in 2018

Circle Studio

While these are just a few examples of how marketing’s role is likely to evolve, the biggest takeaway is that B2B firms are starting to see marketing’s value and its potential for greater contribution to bottom-line success. Customer experience (CX) has emerged as the key to creating genuine differentiation and sustained competitive advantage in the “age of the customer.” Firms with smaller teams and limited resources will need to better focus their efforts.

Why 2017 Is the Year of Bots [Video]


More brands have started using chatbots for marketing, sales, and customer service -- and these are just a few examples. Here on the HubSpot Blog, we're using a Facebook Messenger bot to help readers subscribe and read blog posts like these.

5 Ways of Ensuring Real ROI in Social Media

Marketing Action

Respond quickly to concerns and questions, so that your prospects feel heard, and make it a point to educate your followers (via helpful articles and sit-downs with industry experts), so people see you as a real resource (versus a soulless corporation). Take, for example, a Facebook “like.”

Not Getting What You Want From Blogging? Ask These 11 Questions


To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. You did it.

10 Things to Double-Check Before You Begin Your Next Campaign Analysis


For example, many of us do end of the month reporting on the first day of the next month. For example, imagine that you have 10 employees at your business, and each of them looks at different pages on your website an average of five times a day.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. This post does a great job describing some of the changes being made and providing detailed, real-world, examples for each.

8 Effective Ways to Improve Your Firm's Niche Marketing Strategy


In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line.