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Why Marketers Are the New Wingmen

Modern B2B Marketing

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. If you’re a marketer, you probably have a different perspective on your target audience—mostly because you must deeply understand their mindset to be successful.

19 New Featured Sources on the B2B Marketing Zone


The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Pricing Based on Customer Expectations , May 26, 2010.