How to Resource Account-Based Marketing
JULY 2, 2018
In this post, we outline some of the main resource requirements involved in planning and implementing a full-scale ABM campaign. However, if you are new to the strategy it can be difficult to know how to resource an in-depth, personalised and accurate campaign. The question over how to resource account-based marketing stems from a requirement for higher levels of personalisation than traditional lead gen campaigns. Related: What Resources Will My ABM Campaign Need?