Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Engagement as differentiation. He asks: “How can we help the most people?” – and then sets about creating rich, useful original content that educates customers, solves their fountain pen and ink issues and problems, and inspires them to become more creative.

Competitive Differentiation: A Playbook for Winning in a Congested Marketplace

Hinge Marketing

I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation. Top executives at firms small and large have heard that differentiating their business is important, but many don’t believe they have any competitive levers to pull that will make them stand out. Others have tried out some so-called differentiators in the past but saw no results. What Is Competitive Differentiation?

Trending Sources

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers recognize the need to grow their schools and sell like any other exemplary business.

5 Key Factors to Pinpoint Your Technology Differentiator

Hinge Marketing

Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators.

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education.

Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference

Hinge Marketing

In the process of living out these ideals, that difference became the engine that drove their powerful brand differentiation. Pariveda’s emphasis on education and mentoring empowers the firm to cultivate another quality that sets it apart: consistent expertise.

How to Differentiate Content Curation on Social Media

Hinge Marketing

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. How can professional services marketers differentiate themselves using content curation as a marketing tactic?

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How to get on Influencers’ Radars

Onalytica B2B

Now, this is all well and good, but we need to take the next big step and educate the industry on how to get started. Education Marketing

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How Does Continuing Education (CE) Help Your Professional Services Firm?

Hinge Marketing

Embracing continuing education (CE) helps to keep your knowledge fresh and relevant so your firm can continue to earn the trust of your buyers. What exactly is continuing education? If you don’t live in a town with higher education offerings, look into online coursework.

Delivering Buyers a World-Class Education

Fathom

In it, the founder of Khan Academy, Salman Khan, talked about his vision of delivering a “world-class education.” I think Wittlake encapsulated a long-held belief of mine (as apparently illustrated in this conference) that teaching is the true differentiator in B2B sales. Herrmann, likes to talk about the new role of the sales professional as educator and resource. (We How much of your website educates your buyers in a world-class manner?

Why this is the most difficult (and fun!) time to be in marketing

grow - Practical Marketing Solutions

One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. To a large degree, companies are placing the responsibility for continuing education on the employee.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Education Marketing B2B b2b marketing content marketing Digital Marketing influencer influencer engagement influencer marketing marketing pay per click payperclick ppc social media Social Media Marketing social selling

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9 attributes of the best thought leadership content

Chris Koch

Differentiated. Share and Enjoy: Latest Post Thought Leadership B2B marketing Business Education and Training Executive leadership Management marketing Sales Thought leaderSome time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes?

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A Report Card for Massive Open Online Courses (MOOC)

grow - Practical Marketing Solutions

Although many are free and promise to bring an Ivy League education to the masses, these open-source college courses often suffer from massive dropout rates and organizational problems. The crisis in marketing education and what to do about it Social Media Explained.

10 Tips for Selling in Influencer Marketing to Senior Management

Onalytica B2B

It is important that you’re able to understand and differentiate between outputs and outcomes; this will aid in you naturally focusing more on the wider picture of working towards business objectives, as opposed to getting too absorbed by vanity metrics.

7 Great Pinboards from Universities on Pinterest

Fathom

According to the National Center for Education Statistics , around 13.8 From game day rituals like Duke University’s “K’Ville” to learning an alma mater, pictures of students participating in traditions are a great way to differentiate your school.

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

News, Views and Careers for All of Higher Education. ” An instructor “winds up learning so much that it’s an enormous benefit to them, and moreover, it reminds them of why they wanted to be in higher education in the first place, because it’s all about this process, and it’s exciting.” differentiated instruction). ” This is usually a reference course for specialties such as music, engineering, education; all the different majors.

The Case for Higher-Ed Non-Branded Site Optimization

Fathom

We’re seeing some education industry trends that explicitly point to the need for non-branded, query-driven content. Higher Education SEO branded search non-branded search

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How to Create a Focused Content Strategy for Paid Search

Fathom

And in the world of higher education marketing, colleges and universities have to convince a rather tough bunch of people to reveal this information: millennials. This millennial attitude poses a problem for higher education marketers focused on lead generation. Landing pages and microsites should stick to high-level information such as information about the campus, select top programs, financial aid availability and other key selling points and differentiators.

Why great customer service doesn’t matter like it used to

grow - Practical Marketing Solutions

I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. At the end of all this work, their stated point of differentiation amounted to “we have great customer service.”

CMOs - A High Level View

Modern Marketing

Recently NGDATA released a guide entitled Anatomy of a CMO: Education, Experience, Salary Data, and More Insights on What Makes a Successful CMO. The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years.

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Aligning Marketing and Admissions to Drive College Enrollment

Hubspot

For many schools, the emphasis and investment is shifting toward building brands that differentiate from the competition and, for some schools, this includes hiring marketing leadership from the corporate world. Instead, we see two extremes in higher education. Education

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Gated education content asset campaign. Campaigns centered around an educational content asset, like an ebook or whitepaper or webinar, attract audiences because of their informational relevance. Ungated education content asset campaign. Content education asset campaign.

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5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

The Point

A one-size-fits-all nurture strategy, without any attempt to personalize or segment copy or content based on persona, industry, or other key differentiators, means that any email communication will be ignored by a significant percentage of your nurture database.

What Is Thought Leadership? And When You Should Use It?

B2B Marketing Insider

We can only compete if our content is differentiated. I would argue that your audience isn’t looking for your content to be differentiated all of the time. ” My advice: differentiate with your point of view, when appropriate. Differentiate with your visual design.

3 Questions to Ask When Creating College Degree Pages

Fathom

No other university can offer your school’s personality ; that’s your program-level differentiator. Content Marketing Higher Education content higher ed higher education Marketing Your degree page content is critical for student recruitment and college retention rates.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

NASDAQ: PLNR), a leader in differentiated display systems and digital signage with offices in North America, Europe, and Asia.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Educate. Putting your brand in the hands of employees can be nerve-wracking — after all, your brand what differentiates your business in the marketplace. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?

10 Reasons Why We do Influencer Marketing

Onalytica B2B

Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention. Education MarketingInfluencer Marketing- something you’ve probably heard a lot about recently.

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

Creating intelligent, educated content helps you build a solid relationship with your prospects, and can help turn your prospects into happy customers – and is something that should be key to your 2017 marketing plan. Knowing and confirming your differentiators is crucial when you’re creating your 2017 marketing plan. If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December.

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Creative Student Recruitment: Getting Personal in EDU Marketing

Fathom

In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. Look for ways to include non-program related differentiators in your marketing campaigns. By getting personal, higher education marketers can flip their strategies.

10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! Educate and communicate with your customers. If you don’t educate your customers, then your competition will!

Content Will Not Be King

Digital B2B Marketing

Following conventional marketing wisdom will not differentiate you. The most interesting question is “ after content, what is the next major differentiator? ” What will differentiate you when everyone embraces content marketing?

B2B Sales Conversations — By Design

Avitage

You’re gaining respect and trust that makes it possible for you to educate buyers and influence a buying vision and decision criteria. This sales requires educating and gaining consensus from 4 to 14 buying team members, 5.4 The objective is to actually create value for customers, and differentiation for vendors, through conversations that deliver insights and useful ideas. To paraphrase David Packard, sales conversations are too important to leave to sales people.

Using thought leadership and educational marketing to generate leads

B2B Lead Generation Blog

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. I've written a number of times on using educational marketing and certain aspects of thought leadership to generate leads, and I thought this post by Dana VanDen Heuvel over at the MarketingProfs Daily Fix blog was useful reminder.

5 Things Every Managing Partner Must Do To Drive Organic Growth

Hinge Marketing

Find a true differentiator. Without a meaningful differentiator (or two, or three), a firm lacks a serious competitive advantage. And without understanding their differentiators, firms lack a way to communicate that advantage and grow. What makes for a strong differentiator?

Why Demand Generation Should Be Perpetual

ANNUITAS

Look to educate and not just qualify: Demand generation is about more than just qualifying leads. Strategic demand generation also seeks to educate buyers.

5 Trends Redefining Sales and Marketing in 2016

Hinge Marketing

In our research for the book Inside the Buyer’s Brain we learned that most high-growth professional services firms had three traits in common: A reputation for educating their audience. Much of that self-education happens online. But education does not end there.

Content Is The Key To Social Selling Success

B2B Marketing Insider

Research shows customers’ native behavior includes searching, consuming content and self-educating. Many are self-educating early in the sales cycle. This is the secret sauce to beat and differentiate yourself from the competition. Differentiate Yourself From The Competition.