B2B Lead Management Market Heats Up
JULY 31, 2009
Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. How do you differentiate between these two in conversation? Too many with too little differentiation.