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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? But what if we focused on those buyers who have already purchased from us? I think we owe it to our organizations to really take care of them. Tweet This! Share this on Facebook.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers.

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Five Benefits of Blogging for Business

Webbiquity

Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one. Become a resource. Share this on Bebo. Share this on del.icio.us.

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Content Marketing Tips: Find Your Online Voice

Writing on the Web

If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. . “Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. There are a gazillion websites in your field. Blog this on Blogger.

Tips 100
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Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0 That is very cool. chadhorenfeldt Tweet this! social networks.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Content aggregation offers PR firms a way to build relationships with bloggers, increase exposure for their clients through more social media coverage, increase billings by providing clients with a differentiated offering, and serve the market by collecting relevant, independent third-party content on one site. Share this on Bebo.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service. Customers are those who’ve advanced from email service providers (ESPs). Share this on del.icio.us. Tweet This!