WebMarketCentral

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service.

Best of 2008: Web & SEO Copywriting

WebMarketCentral

Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science.

Trending Sources

Best of 2008 (So Far) - SEO Guidance, Part 1

WebMarketCentral

Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know by PromotionWorld A thoughtful piece from Scott Buresh on the value of adjectives for search; using modifiers in search phrases can simplify SEO efforts while delivering more highly qualified traffic.

ON24 Launches Virtual Tradeshow Platform with Real Potential

WebMarketCentral

For aggressive publishers willing to get a jump on this, it also provides differentiation in a highly competitive online advertising market. The concept of virtual tradeshows has been around since at least 2001. The appeal, to both exhibitors and attendees, is obvious. No travel costs.

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation.

B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The small cost differential didn't justify the hassle of switching, so I stayed with Comcast. The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices.

WMC Interviews: Lee Smith

WebMarketCentral

I demonstrated that with a comprehensive marketing plan that effectively differentiates a company's offerings and uses search engine marketing, innovative online advertising campaigns and custom website development, firms can quickly and efficiently generate awareness, induce trial and drive sales.

Cut B2B Branding Guesswork With a Methodical 5 Step System

WebMarketCentral

Symbolizing This is key: Identify a name, tag line, concept, shape, and color that can symbolize your top differentiator. Note: This is the second in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. An intuitive, user-focused web site begins with an intuitive, user-focused brand. To arrive at such a brand, be systematic.

Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Size matters One of the big laughs in the film “Spinal Tap” came when the band took to the stage to sing of Stonehenge.

Two New Web Marketing Concepts

WebMarketCentral

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Why PPC Will Always Cost More Than SEO

WebMarketCentral

No doubt the comments to Rand's post will reveal many reasons for this differential, but here are three that spring immediately to mind: 1. In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"

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WMC Interviews: Yvonne DiVita

WebMarketCentral

WMC: What is your key differentiator (or differentiators)? YD: The most important marketing lesson I've learned is to differentiate myself from my competition, and to be comfortable with that differentiation.

WMC Interviews: Farrakh Azhar

WebMarketCentral

WMC: What is your key differentiator (or differentiators), that is, what separates you from your competition? This is what differentiates us from all the rest of the businesses associated with the Live Chat support space.

SEM 1

WMC Interviews: Kelly Allan

WebMarketCentral

WMC: What is your key differentiator (or differentiators)? This week, I had the opportunity to talk to Kelly Allan, founder of and senior associate at Kelly Allan Associates in Columbus, Ohio.

WMC Interviews: Albert Maruggi

WebMarketCentral

WMC: What are your key differentiators? This week, I had the chance to sit down with Albert Maruggi, principal of St. Paul-based marketing agency Provident Partners (and huge baseball fan).

WMC Interviews: Jay Lipe

WebMarketCentral

WMC: What is your key differentiator (or differentiators), that is, what separates you from your competition?

WMC Interviews: Jonathan Treiber

WebMarketCentral

I recently had the chance to interview Jonathan Treiber , CEO and co-founder of loyalty rewards marketing provider OnCard Marketing and the man behind iBakeSale.com. iBakeSale is an innovative "painless fundraising" program that allows consumers to save money through cash-back rewards from popular merchants while supporting their favorite charities.

WMC Interviews: Janine Popick

WebMarketCentral

One more differentiator: As easy as it is to create and launch an email marketing campaign using VerticalResponse (in minutes really), you can also design and launch a direct mail postcard campaign to your postal addresses. I recently caught up with Janine Popick , founder and CEO of VerticalResponse.

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How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Engagement as differentiation. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Engagement as differentiation. by Trevor Young, {grow} Community Member.

Your experience and qualifications are not differentiators!

Biznology

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator.

How to differentiate your blog based on the time you can put into it

grow - Practical Marketing Solutions

Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Maybe your strategy should be determined by an opportunity for differentiation through your publishing schedule.

Expertise as a Differentiation Strategy

Hinge Marketing

If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. This is what is known as a differentiation strategy. Three Tests for a Successful Differentiator.

3 Keys to Sales Growth: Motivate, Justify and Differentiate

The ROI Guy

Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not).

3 Online Content Tips for Industrial Distributors to Differentiate Themselves

Industrial Marketing Today

Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. This is particularly challenging for distributors because the competition in their niche carries the same products.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis.

5 Ways to Differentiate Your Marketing Content

Modern Marketing

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. What successes has your organization seen in differentiating your brand in Google search results?

Seven Simple Ways to Differentiate Your Company and Products

Great B2B Marketing

My clients probably get tired of hearing me talk about the virtues of differentiation. But it’s usually better to remove […]. B2B Brand

How to Differentiate Your Agency by Applying a Planning Approach

Hubspot

These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. Planning on your own brand for it to be differentiated is a modern tool to grow your agency. “Be useful. Be different. Be consistent.”.

Competitive Differentiation: A Playbook for Winning in a Congested Marketplace

Hinge Marketing

I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation. Top executives at firms small and large have heard that differentiating their business is important, but many don’t believe they have any competitive levers to pull that will make them stand out. Others have tried out some so-called differentiators in the past but saw no results. What Is Competitive Differentiation?

4 Ways to Differentiate Your Marketing Content

Modern Marketing

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.

10 Brands That Brilliantly Differentiated Themselves From the Competition

Hubspot

Understanding and differentiating from your competition. Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition. This post originally appeared on the Insiders section of Inbound Hub.

How to Differentiate in E-Commerce

Opentopic

As an e-commerce marketer, how do you differentiate? The post How to Differentiate in E-Commerce appeared first on Opentopic. Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. How can you ensure that your website is not seen as a commodity? Start by creating better e-commerce shopping experiences to drive customer loyalty. Relationships and value propositions in the real.

5 Ways to Differentiate Your Marketing Content

Modern Marketing

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.

Why Brand Differentiation is Essential for Professional Services Firms to Succeed

Hinge Marketing

Everyone has heard that you have to differentiate your firm. What exactly is brand differentiation, anyway? Brand Differentiation Defined Throughout the life of your firm, you will experience significant changes in what you do. Why is Differentiation So Important, Anyway?

Do you understand your digital differentiation?

Biznology

They call me in, asking me why their digital marketing isn’t working and all-too-often one of the problems is lack of differentiation. It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is.

Finding True Differentiators for your Professional Services Firm [VIDEO]

Hinge Marketing

Differentiating your firm can be quite a challenge. In this video blog post, Lee Frederiksen talks about how to find true differentiators for your professional services firm. First thing that you have to consider is, “Is this differentiator true?”

11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark.

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Do you use content as part of your industrial marketing strategy to differentiate your company from the competition? Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation.