WebMarketCentral

AUGUST 10, 2005

WMC: What is your key differentiator (or differentiators)? When you do both, you attract companies that already have a systems view ofhow things really work. That puts us more in sync with presidents andCEOs --and increases our effectiveness on their behalf. What separates you from your competition?

Word of Mouth 20

Word of Mouth Differentiation Work Management Consulting 20

WebMarketCentral

SEPTEMBER 29, 2009

The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service. Customers are those who've advanced from email service providers (ESPs).

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

FEBRUARY 1, 2008

WMC: What is your "key differentiator"—what separates you from your competition? AA: I work with mid-size to large B2B companies who have embraced the idea of online communications, thought leadership and nurturing, but need help creating a strategy that delivers sales-ready leads.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

JULY 9, 2008

For aggressive publishers willing to get a jump on this, it also provides differentiation in a highly competitive online advertising market. It enables them to offer advertisers a much richer and more interactive way to reach subscribers than the usual mix of enewsletter sponsorships, banner ads and white paper syndication.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

MARCH 5, 2008

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

MAY 20, 2009

Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • To use the logo in reverse (white on blue site header) we had to nearly double the letters’ width. I should have followed the same process we use with our clients. Is it memorable? • Is it attractive?

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

AUGUST 2, 2005

WMC: What is your key differentiator (or differentiators), that is, what separates you from your competition? JL: I have red hair and I play drums—I'm the only red-headed, drumming, marketing consultant that I know of!

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

SEPTEMBER 24, 2005

WMC: What is your key differentiator (or differentiators), that is, what separates you from your competition? This is what differentiates us from all the rest of the businesses associated with the Live Chat support space. FA: Well, we do not have much of a competition today in our space.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

JULY 28, 2008

Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know by PromotionWorld A thoughtful piece from Scott Buresh on the value of adjectives for search; using modifiers in search phrases can simplify SEO efforts while delivering more highly qualified traffic.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

JUNE 8, 2007

One more differentiator: As easy as it is to create and launch an email marketing campaign using VerticalResponse (in minutes really), you can also design and launch a direct mail postcard campaign to your postal addresses. We also have a pay-as-you-go model which small business seem to like.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JANUARY 2, 2008

The small cost differential didn't justify the hassle of switching, so I stayed with Comcast. Make customer-centricity a core part of your organizational mission—then make your customer interactions, across the organization, match your rhetoric.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

FEBRUARY 20, 2008

Selling the Benefit: Duracell by Marketing Genius from Maple Creative Blogger Skip Lineberg praises a Duracell campaign that creatively and effectively focuses on product benefits in crucial situations—such as in heart monitors and fire alarms—to differentiate a commodity product. Can you buy customer loyalty?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2007

Their marketing dollars were technically getting channeled through us (as a pass-through) to the communities we helped with iBakeSale.com. They saw it as a win-win and wanted to get onboard. WMC: What sets you apart from other loyalty and rewards programs?

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

SEPTEMBER 11, 2005

WMC: What are your key differentiators? Our typical client has marketing or single project budget of between $50,000 to $100,000. For that they must expand brand ID, generate leads, secure media coverage, and have a better than average appreciation for public relations. What sets you apart from your competition?

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20