Webbiquity

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

In fact, 88% of marketers believe that interactive content helps in differentiating them from their competition. Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

Cable 59

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward.

Stats 128

Trending Sources

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Putting your brand in the hands of employees can be nerve-wracking — after all, your brand what differentiates your business in the marketplace. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?

Best 116

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Although some elements of SEO (high-quality, differentiated content; authoritative backlinks; clean technical structure) are common across any type of SEO, there are differences between optimizing sites for local SEO for businesses (e.g.,

SEO 101

Seven Ways to Humanize B2B Marketing

Webbiquity

The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. It’s about differentiating your product or service in a crowded, competitive market.

23 Outstanding Social Media Marketing Guides

Webbiquity

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands.

The 28 Best Influencer Marketing Tools

Webbiquity

It’s also great at tracking responses and can differentiate between an out of office reply versus an actual response.” Interest in influencer marketing is skyrocketing.

Tools 81

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

Webbiquity

There are several types of market structures , each defined by the number of buyers and sellers, barriers to entry and exit, product differentiation, and pricing power. >>Yes, This guest post from Kirsten Chapman was originally published on LinkedIn.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

” Since content marketing itself is no longer a differentiator, practitioners are asking questions like: how can I efficiently create a steady stream of fresh, relevant content? Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades.

Tips 149

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

These users liked the concept of circles, but found other aspects of Google’s social network confusing, and weren’t sure it offered any compelling differentiation or reason to switch from Facebook. Google+ (or Google Plus) is many different things, depending on who you ask.

Google 146

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Allison Stadd lists the “10 most clickable Twitter headlines that will engage your followers, draw traffic to your blog or website and help differentiate your Twitter account,” such as calls to action, how-to’s, the word “infographic,” and, not surprising, top 10 lists.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video.

Stats 124

Customer Experience Starts with Your Employees

Webbiquity

As products, stores, and services increasingly begin to look alike, customer experience will increasingly define and differentiate a brand. This post originally appeared on Medium. Providing a great customer experience creates sustainable competitive advantage and higher profits.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

In few professions has the emergence of social media been such a double-edged sword as public relations.

PR 85

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.

The Most Important Force for Increasing Leads and Sales

Webbiquity

A human voice on the other end of the line can be both a powerful differentiator and friction-reducer. A version of this post previously appeared on MarketingProfs.

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity

These days, delivering a great customer experience is a genuine marketplace differentiator, so companies that take a more rational, integrated approach to customer communication can gain a competitive edge. Guest post by Robert C. Johnson.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

If the latter, then the “likes” differential truly doesn’t matter much. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.

GPS 99

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

True, this is a reflection of costs, but the magnitude of the price differential is such that there are often behavioral considerations in the mix as well. A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando.

Price 76

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

How can you differentiate yourself from others who are blogging in your niche?”). How to Differentiate Your Content by Geoff Livingston’s Blog.

5 Questions Every Business Website Must Answer

Webbiquity

This is where you differentiate yourself from the pack. Differentiate your organization from competitors make it an effective sales tool by concisely answering these key questions for your prospective customers.

Book Review: Content Rules

Webbiquity

To differentiate their content, and companies, in a crowded market, content creators must “expand their traditional notions of corporate identity to include language, the words a company uses, and tone of voice. Branding, after all, is about differentiation.

How to Build the Ultimate Online Newsroom

Webbiquity

It’s best to provide both a short version (often just the news release boilerplate) and a longer version that includes more company history, competitive differentiation, and how the company’s products and/or services help customers solve problems (backed up with facts).

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Now that social networks have global reach, account for a significant percentage of time spent online, and are increasingly being adopted as core marketing channels, Danny Flamberg says the next steps are about differentiation, quality, and accurately valuing brand advocates.

Funny Business: The Best Digital Marketing Humor, 2013 Edition

Webbiquity

One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”

Media 54

Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity

Differentiate yourself, with disparaging your competition. According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success.

Trust 69

Enterprise Social Media and Personal Branding

Webbiquity

And smart companies, big or small, who recognize that in a social media world, their people are their differentiation , will find ways to capitalize on personal branding. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah.

Book Preview: The Social Employee

Webbiquity

In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with?

Media 28

Nine B2B Marketing Lessons from College Visits

Webbiquity

Focus on your differentiators. I’ve spent several weekends this summer experiencing the excitement and trepidation of visiting colleges with my eldest offspring.

ROI 25

The “Social Media Certificate” – Smart Move or Scam?

Webbiquity

When companies hire, does having a social media certificate really differentiate a job candidate?

Five Benefits of Blogging for Business

Webbiquity

Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one.

SEO 15

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

If the latter, then the “likes” differential truly doesn’t matter much. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ).

Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Content aggregation offers PR firms a way to build relationships with bloggers, increase exposure for their clients through more social media coverage, increase billings by providing clients with a differentiated offering, and serve the market by collecting relevant, independent third-party content on one site. “Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Engagement as differentiation. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Engagement as differentiation. by Trevor Young, {grow} Community Member.

Your experience and qualifications are not differentiators!

Biznology

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator.