Kaon

FEBRUARY 11, 2016

If prospects are drawing the wrong conclusions about our solutions, or not understanding our competitive differentiation, addressing those issues early on in their information-gathering processes is critical to establishing a solid foundation for sales success later. What is our differentiated value? That’s the real value.

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

SEPTEMBER 20, 2017

Users can explore differentiated value messages, run product animations and interact with the digital product. The Apple ARKit has made authentic, dimensionally-accurate AR available to a mass audience,” said Joshua Smith, CTO and Founder of Kaon Interactive.

Advertising Agencies 167

Advertising Agencies Lead Ranking Press Product 167

Kaon

OCTOBER 18, 2017

As more Tango- and Daydream-enabled devices like the ZenFone AR are introduced to the market, leading global B2B sales teams will increasingly adopt the technologies as a competitive differentiator. The applications are available in the Google Play Store , Apple Store for the new iOS11 and the Cisco 3D Interactive Catalog.

Lead Ranking 0

Lead Ranking Features B2B Sales Advertising Agencies 0

Kaon

FEBRUARY 27, 2018

Now, Kaon’s 3D AR Scenes gives customers the ability to walk around their environment, envision how a solution works to solve their business or technical challenges, and amplify the customers’ receptiveness to their differentiated value proposition. View a quick Kaon 3D AR Scenes video.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Kaon

JULY 31, 2015

Now, more than ever, marketers must deliver solutions that sales teams (and customers) can use directly, enabling them to shorten sales cycles, better articulate competitive differentiation, and improve their win rates.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Interactive Marketing 100

Kaon

JUNE 5, 2015

2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! Stop by these booths at CiscoLive! Check us out on LinkedIn for more updates! Filed under: Uncategorized Tagged: 3D Products , B2B , CiscoLive!2015

Differentiation 100

Differentiation Interactive Marketing Tagging Network Marketing 100

Kaon

JULY 23, 2018

With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. In 2017, Sirius Decisions reported that the number one challenge for B2B salespeople was (and still is) “their inability to communicate value differentiation.”

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

AUGUST 16, 2017

As more Tango- and Daydream-enabled devices like the ZenFone AR are introduced to the market, leading global B2B sales teams will increasingly adopt the technologies as a competitive differentiator. The release of the ASUS ZenFone AR marks a whole new opportunity for enterprise marketers.

Press 133

Press B2B Lead Ranking Trade Show 133

Kaon

FEBRUARY 28, 2019

For marketing and sales, AR applications extend customer engagement beyond interactivity and allow them to differentiate their brand and products over the competition. And, television NFL broadcasts have been using AR long before that to show you that first-down line or the breakdown sketches superimposed on the replay.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

MAY 24, 2018

“They produce extremely compelling immersive storytelling solutions and interactive 3D product tours – which are deployed seamlessly in virtual reality on the Lenovo Mirage Solo – that are elevating customer engagement, increasing knowledge retention and helping B2B prospects and customers to truly understand competitive value differentiation.”.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

AUGUST 22, 2019

The Kaon LDT is customizable to allow data-driven product and workflow suggestions for unique laboratory layouts, revealing differentiated value through calculated impact such as assay volume, energy requirements, space requirements, and even staffing modifications.

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

JUNE 28, 2017

We’re right in the middle of Cisco’s annual IT and communications conference, Cisco Live in Las Vegas!

Trade Show 0

Trade Show Storytelling Differentiation Conference 0

Kaon

FEBRUARY 16, 2018

It is facilitating immersive web experiences for B2B marketers on high performance VR headsets, amplifying their customers’ receptiveness to the company’s differentiated value propositions across the entire customer lifecycle.”. “Microsoft Edge is leading the market in WebVR for both the enterprise and the consumer.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Kaon

JUNE 26, 2019

Oddly enough, many of the products in modern-day labs have become commoditized, leaving competing marketers scrambling for differentiation points that set them apart. A cluster of intricate instruments and highly customized workflows all need to work harmoniously in a small space.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

JULY 19, 2017

And Rob is having another Cisco ambassador show him how he can see the product “at scale” in a real environment and uncover unique value features, benefits and product differentiators through interactive animations and consistent marketing messages — without Cisco shipping the physical product to the show.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Kaon

AUGUST 23, 2017

While the Kaon VR Station uses the more ubiquitous Oculus Rift, Kaon Interactive’s VR technology differentiates itself with their ability to showcase their VR through Google Daydream as well. From there, touching on a certain part of the networking tower allows the user to take a closer look at how that particular piece functions.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

MARCH 21, 2017

Currently (exhibiting) companies are not using AR to communicate their unique business differentiation; they are using it as a video game facade to drive people into their booths,” Finn said.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

JULY 27, 2015

Today, marketing’s impact is manifold, and includes a leadership role in building consistent, sustainable, differentiated value for the entire company. Traditional marketing deliverables were limited to lead generation and branding/awareness metrics.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

JULY 6, 2016

As such, marketers must truly understand the needs/wants of their markets, and should honestly evaluate their differentiated value-add so that their connection to the customer is based on authenticity.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

JULY 2, 2015

Companies that fail to capitalise on their products true differentiators result in lower sales and reduced prices, with long and expensive sales cycles. These four tips should lead to a self-directed sales cycles for your solutions, creating the epitome of personalized experiences.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

DECEMBER 15, 2015

Frequently, this individual content doesn’t clearly differentiate their products/solutions correctly, making it difficult to create consistency within the brand. No matter what the industry, e.g. telecom, medical, scientific, industrial, etc.,

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Kaon

JULY 20, 2015

We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. So we built an interactive 3D product storytelling application for our client that shows the specific differentiator of this equipment for each individual constituent.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

MARCH 3, 2020

Built on a powerful, all-purpose platform, these interactive, product-storytelling applications convey crisp value differentiation messages to each constituent in the buying ecosystem.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

Kaon

NOVEMBER 3, 2015

And, it’s better for the seller: In-person meetings are the best forums to clearly articulate competitive differentiation, and to firmly establish a prospect’s understanding of the company’s value proposition.

Effectiveness 100

Effectiveness Allocation Customer Satisfaction Interactive Marketing 100

Kaon

MAY 21, 2020

Rather than watching a presentation, this new capability allows customers to drive 3D product demonstrations and interactive non-linear storytelling stories, uncovering unique product and solution differentiation right at the onset. Read the full press release here.

Features 29

Features Video Marketing Storytelling Press 29

Kaon

MARCH 24, 2016

As people do their own research prior to engaging with individuals from your company, make it easy for them to find interactive experiences that help them learn even more about your business, products and differentiated value.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

MAY 28, 2020

Rather than using static PDFs, passive videos, or boring slide presentations for video conferences, Kaon’s applications put prospects and customers in the driver’s seat to uncover a company’s unique value differentiation, transferring knowledge and elevating buying discussions. Click here to read the latest press release.

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

OCTOBER 4, 2017

These enhanced experiences were intended to create a deeper understanding of the company’s differentiated value propositions. The application showed attendees and partners how they could visualize their own IT transformation with converged and hyper-converged solutions.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

FEBRUARY 27, 2020

DXC sales teams are using the application to elevate their knowledge and expertise in communicating DXC’s complex value differentiation, that was previously limited to a few subject matter experts. That’s what, to me, has shown its success,” said George Ferguson, Go-to-Market Lead at DXC Technology.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Kaon

MAY 26, 2020

Our Kaon application has helped us engage and educate buyers virtually, tell our value story better, communicate technology differentiators, and find new opportunities. Their platform’s agility has given us a competitive advantage and helped our sellers effectively pivot to this new digital-first world.”.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

MAY 5, 2020

These same companies trained their global sales teams to use these interactive applications in one-on-one virtual meetings, and were able to more effectively demonstrate their differentiated competitive value, ” said Gavin Finn. . This signaled an industry shift to engagements that focus on value-based selling versus product selling.

Digital Transformation 29

Digital Transformation Trade Show B2B Sales Conference 29

Kaon

JANUARY 31, 2019

Because our interactive applications convey true competitive value differentiators, benefits include increased sales win rates and reduced sales cycles, while creating significant marketing efficiencies.

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Kaon

OCTOBER 21, 2015

“We made sure that we highlighted our differentiators and advantages over the competition,” he said. The content included descriptions of hotspots, and areas of the product that needed further explanation. Working with the sales team also came in handy in this push as well.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

MARCH 25, 2020

For B2B companies, we know that customer engagement is the key to conveying value, and, in particular, differentiated competitive value. We must maintain a focus on helping our customers solve their challenges – always delivering an understanding of how we create value, rather than what we sell. Failing to Plan is Planning to Fail.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

JULY 10, 2020

Provide interactive applications that sales teams (and channel partners) can share when having a video conference with a customer, so that the customer is actively participating in the meeting to uncover unique value differentiation relevant to their specific needs. Marketing tools. LinkedIn: Gavin Finn.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

OCTOBER 4, 2019

One of the biggest differentiators among the seven is that half of the category only offers individual point solutions or hardware, while the other half delivers platform solutions. The platform ensures that every user receives the same brand message, personalized for them.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Kaon

DECEMBER 9, 2015

It is now up to the marketer to draw that straight line directly between customer challenges and the company’s differentiated solutions to those challenges. Filed under: CEO Corner , Uncategorized Tagged: B2B , Differentiation , Digital marketing , interactive marketing , Kaon , Kaon Interactive , marketing , Value.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100