Differentiation Related Topics 
Tony Zambito
MAY 19, 2021
In today’s new reality and a new era for B2B , planning for and differentiating on digital buying experiences will become a new frontier in the future of buying. Make the first digital buying interaction a cornerstone on delivering differentiating experiences. If not, are you planning to get ready? 4 – Be practical with digital first.
Tony Zambito
MAY 12, 2021
Impacting your ability to differentiate through personalization. And designing personalization tools that can be used by marketing and sales. . A “new world order” future in business, commerce, and buying will soon be upon us.
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Tony Zambito
OCTOBER 3, 2011
Differential : Using the scorecard approach can help in identifying the largest differentials between what buyers consider of high value and where the organization is falling short in the minds of buyers. You will also note that 24 hour turnaround is prioritized highly and this can include the use of social networks.
Tony Zambito
JUNE 5, 2016
Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. These findings are consistent with others over the years. This 80/20 correlation is not a surprising revelation. goes towards the 20% of decisions based on offerings and price.
Tony Zambito
SEPTEMBER 12, 2011
In such a way that it allows for buyers themselves to create their own adaptive differentiated experiences. . What is becoming more apparent is that companies in the near future will need to build adaptive capabilities for enabling experiential buying. Follow @TonyZambito.
Tony Zambito
NOVEMBER 28, 2010
The key differentiator is that buyers will contribute to brand advocacy organically versus being asked to through whatever promoted means designed to “compel” them to do so. While B2C promoted advocacy can catch on, B2B buyers are astute in differentiating organic advocacy from promoted advocacy.
Tony Zambito
JANUARY 10, 2011
B2B companies that put a premium on differentiating from their competitors through buyer experience innovation will have the edge. . Buyers are no doubt looking to engage in ways that provide an enriching experience that has the elements of problem-solving, creativity, and offers real-time solutions.
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