Survey: 83% of Marketers Believe Personalization is a Key Differentiator vs. Competitors
KoMarketing Associates
JULY 29, 2020
That being said, 83% believe that personalization is differentiating, and 94% of businesses with “extensive” personalization agree that it distinguishes them from their competitors. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.
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