Ambal's Amusings

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Content Marketers Must Read Book of the Week!

Ambal's Amusings

Name: ‘Conversations That Win the ComplexSale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals. You must differentiate yourself from the competition—or you will lose out. Authors: Erik Peterson Tim Riesterer. Blog Twitter Blog Twitter Facebook.

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The B2B Marketing Manifesto

Ambal's Amusings

Why exposing your beliefs can be a powerful differentiator. Here is what The B2B Marketing Manifesto covers: What a world view is and why you need one. Why B2B marketing ‘chops’ are essential to your success. How thinking beyond digital is the future. The six things B2B marketing people really need to get good at, now.

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Marketing is a Mindset

Ambal's Amusings

Marketers who create "experiences" where buyers can engage with them in fun or interesting ways will differentiate themselves. Buyers have too many choices. They want to be educated, enlightened and entertained. These marketers will build trust and win customer mindshare. Buyers want to buy from brands they like and trust.

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ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

Jonathan Kantor: There are four things that clearly differentiate The White Paper Company from other white paper writers/marketers: An exclusive focus on white papers. As the number of short, all-text white papers proliferates across the web as a result of driving the cost downward, design will become a new strategic differentiator.

Paper 100
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11 Marketing Lessons to be Learned from Driving

Ambal's Amusings

If your brand is perceived as the second best or as a commodity, you have to try harder (Avis slogan "We try harder") to differentiate, to attract and retain customers. Have you noticed the admiring looks as you drove a sportsy looking car? You have to decide what 'image' you want for your brand. Image means personality.

Planning 100
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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

There are three key differentiators between the technical and the business white paper: 1. Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008.

Paper 100
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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Those that manage innovation most effectively not only grow faster than their peers but are also more profitable and have stronger competitive differentiation.