Sales Engine

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5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star

Sales Engine

First, I will layout the trends and will follow with some “insightful commentary” on how I am seeing these trends play out both for ourselves at Sales Engine Media, and our clients: 1.

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How important is contextual content in the B2B sales process?

Sales Engine

Contextualized marketing does not rely on differentiators or distinctions of the company, but rather it is firmly rooted in an understanding of who the target customers are and how their behavior indicates their preferences. What is Contextual Content? Getting it right is the difference between engaging with a buyer and not.

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The Ugly Truth About Beautiful Content

Sales Engine

Don’t worry if your content doesn’t sound like your competitors’ content—isn’t differentiating your brand the whole idea? Someone with a background in, say, writing or publishing will not be tempted to lapse into tired, unwelcome formats. The key is to find a creative type with an innate understanding of how to sell.

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From Baseball to SEO: Transforming your content into an organic search machine

Sales Engine

Lemas: Writing and competing in competitive spaces all comes down to providing some form or differentiation or some sort of unique perspective, whether it’s in your product offering, customer service. Q: How can you compete with content in a noisy, competitive space? Original ideas are rewarded because the human being is the emphasis.

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What Is an MQL? Your Definition Will Determine Your Direction

Sales Engine

Sales took it from there by finding prospects, nurturing them through the sales cycle, differentiating themselves from their competitors, and closing.