Marketing Interactions

Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

Do you see customers using the product differently than we intended? For example, in a series of interviews I just completed, there were at least six different titles.

How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Marketing Interactions

Consider the difference between these two descriptions: Version 1. Improve productivity by creating a flexible work plan that reduces the number of FTEs needed. Or do they tend to have eight jobs in 10 years at different companies?

Trending Sources

A B2B Buyer Persona is Not an Island

Marketing Interactions

Each of these buyer personas has a different perspective and motivation: The CXO is considering an employee collaboration tool to speed time to market to spur growth. While I made up this scenario, the differences in perspective are ones I’ve seen play out many times over.

3 Pivots B2B Marketing Strategies Need to Create Compelling Experiences

Marketing Interactions

The difference between a drive-by view and a meaningful engagement with your audience is based on the perceived value of the experience—by the audience. We’re asking them to think differently than they are today by adopting the approach or product we’re certain can help them reach their goals.

The State of the B2B Conversation: Disconnected

Marketing Interactions

The report found that content used for both demand gen and sales enablement is created in different parts of the organization. And through client engagements, I also know it works. Download your copy of the State of the Conversation Report to see why we need to do the hard work.

How co-working spaces are revolutionizing the workplace


Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.

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The Difference Between Demand Generation and Marketing


Marketing terms get tossed around like nothing these days: “Full stack marketer” “Marketing evangelist” “Growth hacker” Do they have any substantive difference? ” Does any real difference exist between that and marketing?

5 Key Differences Between Email Marketing and Marketing Automation


There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. To break it down further, here are five key differences between email marketing and marketing automation for your consideration: 1.

How to Make Remote Work Actually Work


One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

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What’s the Difference Between Buyer, Customer, and User Personas?


Do you know the difference? Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles. At its very basic level, a “persona” is a character.

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.


Think about the last time you were on a conference call with someone in a different location. Not everyone you work with is able to sit down in the same room with you. As we expand globally, more and more of our meetings and teams are spread out across our different offices.

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Infographic: How Our Brains Respond to Different Content Formats


According to a new infographic from Main Path Marketing , different types of content affect our brains in different ways—and also influence what we do next. Want to know more about how different types of content affect our brains?

Email Delivery vs. Deliverability: What's the Difference?


Though the terms are often used interchangeably, they have very different meanings. When it comes to understanding the difference between delivery and deliverability, ask yourself these questions: Can a receiver accept your message?

Getting Big Data to Actually Work

Buzz Marketing for Technology

A modern data warehouse is different – employing new technologies, products, and approaches. Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization.

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Intrinsic and Extrinsic Motivation: What's the Difference?


We all have different reasons for getting up every morning and doing what we do every day. So why is it that, on some days, it can feel harder than others to get up when your alarm goes off, do your workout, crush a work or school assignment, or make dinner for your family?

Crafting content that works


For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. There are a lot of different approaches you can take to making your content interesting. The post Crafting content that works appeared first on Biznology.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

Why this LinkedIn ad works – 2 Key Tips for Success via @spearmktg. In addition, showing the different elements makes the offer more tangible, and, therefore, more interesting. The post Why this LinkedIn Ad Works: 2 Key Tips for Success appeared first on The Point.

France’s Google is different than ours


That said, there’s no guarantee that things that work for you locally with also work for you abroad. Aesthetics are different and so are user interface (UI) and user experience (UX) expectations.

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

But we also have so many more media outlets now to work with including the bloggers.” Think differently about what you’re selling Persuading clients to think differently about what they’re really selling is the cornerstone to Quinn’s creative process.

10 Marketing Reports Everyone Working Online Should Read


Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

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What will you do different in 2017?

TaylorMadeIn KEW

So, I’ve done something very different this year. So, I’m doing something very different with setting my goals and objectives for 2017. What will you do different this year? The post What will you do different in 2017? Welcome to 2017!

Your Marketing Hiring Strategy Should Bring Different Disciplines Together

Content Standard

Through your experiences working with other companies, you have seen how innovative brands are reorganizing their workplace operations to encourage collaboration while giving individual workers more experience working outside their primary discipline.

Social Media Copywriting: How to Compose Text for 5 Different Channels


Different channels have different audiences, peak times, and character limits. And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like?

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. Next month, we’ll look at some differences in account management and optimization. It’s a different story when opening a Baidu PPC account. The major difference is Baidu requires businesses prepay their advertising spend.

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Good Bots vs. Bad Bots: How to Tell the Difference


Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. How does that work, exactly? Here’s how it works on Amazon, for example: Source: botler.

Reign in the Chaos: 40 Little Tools That Make a Big Difference at Work


That means today''s marketers also must wear many different hats. My favorite feature is their comprehensive design testing, which lets you review your emails across 30+ different email clients in minutes so you can optimize your emails for recipients on all platforms.

How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it.

What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in

KoMarketing Associates

We see job openings for SEO managers, analysts, writers, coordinators, and more and often wonder what the differences are between each role. We asked a panel of experts for their take on the differences between top SEO roles and what they look for when hiring SEO experts. These are the questions we asked each panelist: There many different roles in SEO now– analyst, manager, writer, coordinator, etc.

Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Journalists and bloggers often times have slightly different end goals in terms of audience targeting.

Market Segmentation: Different customers need a different strategy

Direct Response Coach

Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing. I subscribe to this approach myself – for the most part. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. If a particular [.]

How Experiential Marketing Works: 7 Enlightening Tips


It can work on a number of different levels. And, it’s chock full of experiences created to promote the work of the above industries -- like when Warner Bros. You should each bring different elements to the table, for example, instead of duplicating each other’s efforts.

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How (and Why) Customer Success is Different from Customer Support


We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. Do you remember the switch five or so years ago?

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?


More differences between marketing automation and attribution here. ). The Biggest Difference Is. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it.

Why brands need a different kind of content.


My exploration of this sub topic started with a Pew Research study on the use and retention of various content forms suited to different platforms vs. their simple share-ability. So, for those still practicing Coupon Content marketing exclusively, I’d like to propose a different path.

Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination

Modern Marketing

Marketing teams need work together collaboratively and efficiently to orchestrate channel programs with that deliver consistent and personalized experiences for the customer. Let's cut right to the chase kids.

What Makes Agency Millennials Different? [New Data]


Are Millennials Really Different? 56% of our respondents feel that millennials are fundamentally different than older employees when it comes to their priorities and attitudes about work. It goes without saying that employees are the lifeblood of any marketing agency.

6 Different Types of Buyer Journey Maps


This model works best for what CFI’s George Stenitzer ’s calls the “Easy-to-Convince” Buyer. The post 6 Different Types of Buyer Journey Maps appeared first on Kapost Content Marketing Blog.

Differences Between Demand Generation and Lead Generation


As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different.

The 21 Different Personalities of Brilliant Copywriters


But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality.

How to Sell to 4 Different Personality Types


Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. Unlike Assertives, Amiables tend to work in a less structured manner, and aren't quick to make decisions.