Sword and the Script | B2B

MAY 16, 2023

The long version of his comedy routine is embedded below and the good stuff starts at 1:35 – and here’s a link to the Shorts version on YouTube if you just want to get it. Storytelling format: the archetypal hero’s journey That these two stories are similar isn’t an accident.

Storytelling 69

Storytelling B2B Marketing B2B Wikipedia 69

seo.co

MAY 10, 2021

The machine learning algorithms that power the search engines have had years to learn the difference between low and high-quality content without human input. Contrary to what you might think, a 5,000-word article that covers 30 different angles on a given topic isn’t automatically considered high-quality. Content has always been king.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Marketri

NOVEMBER 8, 2023

Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Host the videos on your company or brand YouTube channel. This platform functions quite differently from YouTube, and while it’s not yet a go-to for B2B marketing, it’s worth keeping an eye on.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. Events: If you’re looking for a concert near you, for instance, you might see the events SERP populate different shows, along with dates, venues, and even ticket prices.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Biznology

FEBRUARY 8, 2013

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

DECEMBER 12, 2011

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be.

Social Media 80

Social Media Wikipedia Media Transparency 80

seo.co

JUNE 16, 2021

It might not make a huge difference in your overall backlink profile , but it won’t hurt. Via your blog, podcast, YouTube channel, and any other platform through which you release content, make a point of singing the praises of your suppliers, vendors, and others who you admire, whether they be bloggers, other business owners, or anyone else.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Method and Metric

OCTOBER 2, 2019

DuckDuckGo is a hybrid search engine, meaning that it both crawls your site (with their custom crawler DuckDuckBot) and pulls from over 400 existing directories, such as Wikipedia, Oath (formerly Yahoo), Yandex, and Bing. yt for Youtube, !a Looking up SEO on Wikipedia would be “!w – Add your own. g for Google, !yt

Optimization 88

Optimization Wikipedia Amazon Domain 88

Webbiquity

JULY 19, 2016

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!,

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Kevin Indig

JUNE 19, 2023

Depending on what you search for, you may find a paragraph taken from just one source or get a whole bunch of sentences and factoids from different articles mashed together into a plagiarism stew. The argument is basically that LLMs just regurgitate what humans have already written and play it back in a different way.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Heinz Marketing

AUGUST 22, 2019

My approach here is no different than traditional goal setting. Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind. Name a guilty pleasure TV show I don’t really watch TV (in fact, the one in my apartment is still in its box), but I do consume a lot of YouTube. What’s your workspace like?

Demand Generation 83

Demand Generation Work Management Demand Enterprise Management 83

Brightedge

NOVEMBER 30, 2021

Keywords can carry different meanings (i.e., Wikipedia pages, blog posts, and instructional videos). Examples : “YouTube,” “Starbucks,” “compare electricity pricing”. The difference between transactional search intent and commercial search intent is customer readiness. What is Search Intent?

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

KoMarketing Associates

OCTOBER 25, 2016

This tool finds long tail variations from a root keyword while analyzing popular queries across Google, Youtube, Amazon Bing and other search engines. Take into consideration other popular sources like Wikipedia. Save time trying to brainstorm different keyword variations.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Scoop.it

SEPTEMBER 22, 2020

Chances are that it was an interesting email copy that made all the difference. . You must target each of these customer avatars differently. To help you create a killer email copy, we are here with 5 tips that Wikipedia won’t tell you about. In fact, we have grown up hearing different kinds of stories, right?

Conversion 86

Conversion Optimization Content Curation 86

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. The Wikipedia experience differed in details but not in results. In this scenario, each tool works differently: ChatGPT Plus: Be specific about what you’re looking for. ChatGPT needs no introduction.

Marketing AI 78

Marketing AI Research Tactics SME 78

Contently

APRIL 12, 2018

Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. ” Even lower-profile subjects will have some sort of online presence—perhaps a presentation they’ve uploaded to YouTube or an article they’ve written. . How do you know when you’ve done enough research?

Tips 145

Tips Wikipedia Press PR 145

Moz

NOVEMBER 8, 2019

There are already tons of different versions of BERT out there and we are going to continue to see more and more of that. Google took Wikipedia text and a lot of money for computational power TPUs in which they put together in a V3 pod, so huge computer system that can power these models. How did BERT get so smart?

Wikipedia 60

Wikipedia Training SERP Fulfillment 60

TrustRadius Marketing

OCTOBER 27, 2022

With all the different vendors available, finding ones that interest you will be a long portion of the vendor selection process. TrustRadius Wikipedia YouTube LinkedIn Facebook Twitter Crunchbase and similar platforms . You have plenty of choices for list designs and can manipulate and place different elements.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Biznology

OCTOBER 26, 2011

Image via Wikipedia. The rules vary in different countries, but many search engines allow your competitors to buy your trademarked names in paid search , which I’ve covered previously. Same for Facebook, YouTube, and any other social media service that you are using. In the quaint old offline world, things move slowly.

Domain 80

Domain Privacy Policies Paid Search Agency Terms and Conditions 80

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. source: Wikipedia ). Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways. Your “crowd” is just not big enough for that.

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Hubspot

AUGUST 7, 2018

They were able to outrank SalesManagement.org, InsightSquared, and even US News and Wikipedia. SEO: Brian Dean’s YouTube strategy. Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. They published their strategy on Moz.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Method and Metric

APRIL 17, 2020

This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. Vidyard offers many different services, from hosting your video to making custom landing pages for each video. Breaking It Down. Now you have your topic, and the more niche it is, the better.

Course 59

Course Research Tools Broadcasting 59

Parse.ly

NOVEMBER 5, 2021

You’ve got to get away from this type of identical content and, instead, think about how your content can be different. I identified their problem when I found out that they were targeting 18 different audiences with that one blog. This is the major flaw in basic corporate content marketing.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Heinz Marketing

AUGUST 22, 2019

My approach here is no different than traditional goal setting. Notes, Slack, Spotify, Uber, YouTube, and Wikipedia immediately come to mind. Name a guilty pleasure TV show I don’t really watch TV (in fact, the one in my apartment is still in its box), but I do consume a lot of YouTube. What’s your workspace like?

Demand Generation 47

Demand Generation Work Management Demand Enterprise Management 47

Biznology

JULY 18, 2013

Photo credit: Wikipedia. 72 hours of video are uploaded to YouTube every minute, and that is just one website! In order to even begin to gain traction and for your content to make a difference, you need to be publishing content on a regular basis for an extended amount of time. Understandably, this can be quite frustrating.

SEO 80

SEO Wikipedia Marketing Management Domain 80

Biznology

OCTOBER 7, 2015

Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!,

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

AUGUST 26, 2014

According to Wikipedia , the Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. This is why I have been getting up at 5 to run and go to the gym — totally worth it!

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Outgrow

DECEMBER 15, 2021

It is a well-known fact that podcasts help us dive deeper and enhance our knowledge of different topics. Our own home-grown offering has featured interviews from behemoths in the technological sphere, whether it be Wikipedia Co-Founder Dr. Larry Sangar , or the inventor of #hashtags, Chris Messina. .

Best Practices 52

Best Practices Digital Marketing Funnels Outgrow Wikipedia 52

Buzz Marketing for Technology

NOVEMBER 10, 2008

But they wanted to give the consumer the ability to make a difference. They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Anything Goes Marketing

SEPTEMBER 30, 2006

It combined, TV spots, search marketing and even YouTube videos !! The Element is definitely a different animal." >. It's even advertised on frickin' Wikipedia and Youtube. Here's the YouTube video : The only thing they may have missed was including a link from the main Element profile page on the Honda site (Duh??).

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Biznology

JANUARY 26, 2011

Image via Wikipedia. I no longer hear this from too many PR professionals—most have figured out what we need to do differently—but I often hear business people parrot this advice because years ago they heard some smart person say it. We all need to accept that this world has changed.

Public Relations 80

Public Relations PR Wikipedia Press 80

Webbiquity

MARCH 30, 2012

But “use” and “success” are two different things. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Not all customers are created equal, so segmenting customers by value and treating them differently is a strategy that works well in business markets. Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

MAY 7, 2012

Panda (Photo credit: Wikipedia). You build the page and embed SEO-enhanced YouTube videos into it. If two apparent duplicates are owned by different business units, how do you decide which one stays and which one goes? Google now pays more attention to overall site cleanliness and architecture.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Moz

FEBRUARY 25, 2020

There are only five total, traditional organic results on this page, and they're made up of the company's website, the company's Facebook page, the company's YouTube channel, a Wikipedia page about the company, and a news article about the company's 2018 bankruptcy filing. most searchers are looking for a specific entity).

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Convince & Convert

MARCH 4, 2016

Thinking of all the different styles of infographics available, and which pertain most to your industry, can help spark some ideas. Comparison infographics place two concepts side by side and explain the differences (think entrepreneurs vs. employees or capitalism vs. communism). Choose the Right Topic. Style First.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

EMagine B2B Blog

APRIL 18, 2013

In recent Google algorithmic updates and privacy changes, what you see on your computer may be vastly different from what you prop sects see. In fact, they may be vastly different from what the guy in the next cubicle sees. According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google.

Google 40

Google Personalization Wikipedia Search Engine Marketing 40