Remove differences vertical
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How to Identify and Market Your SaaS Product to Different Verticals

Golden Spiral

Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. SaaS marketing is different than traditional B2B marketing, so don’t expect things to follow the same timeline.

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Vertical SaaS Vs. Horizontal Saas: What Works for You?

Marketing Insider Group

In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. Dive into the nitty-gritty of Vertical SaaS vs. Horizontal SaaS , and learn what these terms mean, explore their differences, and figure out which one is the best fit for your business and its growth.

Verticals 193
Insiders

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How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?

Vision Edge Marketing

After completing your research, you identify at least five verticals , each with at least 100 prospective customers, that would benefit from integrating AI into their software to improve customer experience and outpace the competition and meet your criteria. This step will enable you to do more precise targeting and personalization.

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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Let’s clarify what we mean by these two terms, because we regularly hear the term “niche” used to define a vertical market.

Verticals 226
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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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A guide to the wedge marketing strategy

MKT1

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Without losing focus on your starting point, be planning your next move(s)–which highly depends on if you have a vertical or horizontal product.

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Gaurav Kachhawa: Looking forward with AI

Martech

For example, if I’m a car marketplace, I would say, “Instead of deploying, all these different, tools, can I have a chatbot where people can just talk and, book an appointment and make that frictionless process?” You can have different sizes of it. Those are the kinds of vertical AI applications we think are going to be big.