differences Trends Related Topics 
Marketing Insider Group
JANUARY 2, 2024
For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C.
Webbiquity
JULY 18, 2023
And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. And TikTok is definitely a risky platform.
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Webbiquity
FEBRUARY 28, 2023
This post details four predictions for key B2B eCommerce marketing trends in 2023. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Personalization offers many benefits for B2B companies.
Marketing Insider Group
NOVEMBER 21, 2022
And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Sustainability. The world is heating up – both figuratively and literally.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.
Webbiquity
JANUARY 25, 2021
Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Trend #1: Extreme Minimalism And Maximalism. Trend #2: Parallax Animations.
Marketing Insider Group
MARCH 2, 2023
Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The trend is and has been more, more, MORE and that’s not changing anytime soon. The question now is how.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
How to accommodate GDPR’s consent requirements, and the differences between GDPR and CASL. In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation.
Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics
During this panel discussion, Jon Steinberg, Co-Founder of VC advisory firm, Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Operations at SaaSOptics, will explore the different types of SaaS funding options available today, the process and timing of evaluating them, and how best to prepare yourself for raising funds.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Making the changes that directly impact revenue growth will be different for every company, but the effort can reap large benefits. How a few small marketing and sales changes can make a big revenue difference. This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes.
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