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Video ads: Facebook or YouTube?


For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

11 Top Tips For Developing YouTube Influencers


YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

Trending Sources

YouTube SEO: How to Optimize Videos for YouTube Search


Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. But how does that work? 7 YouTube Search Optimization Tips.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do


“Wow, that YouTube video has got more than a million views already!” Unless you’re in that product’s target market, probably not. The YouTube view count is probably the most well-known statistic in social media. YouTube views don’t matter.

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Ultimately, the difference between the two revolves around the how , the why and the what.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond!

Differences Between Demand Generation and Lead Generation


As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different.

How This Agency Built a Viral YouTube Channel From Rejected Ideas


That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. And Target’s “ Animals Go Back to School ” featured, true to the title, tiny animals going to school.

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The Changing Nature Of Work [Slideshare]

Marketing Insider Group

One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses


Technology has enabled organizations to engage their target audience through multiple channels. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Rather, use retargeting methods to target recent visitors across the web.

3 Ways to Make Controversial Content Work for Your Brand

Modern B2B Marketing

The first thing you need to understand is that controversy for the sake of controversy is not going to provide value to your brand or target audience. A few members of our team went visited 9 different hotels in order to gather 36 samples from various surfaces.

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How to Find and Target High-Value Keywords for Your Business


I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. But -- the BIG but -- it worked. A: Export your keywords and work out your CTR averages.

How to Design Content Remarketing Campaigns That Actually Work


You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. It also includes some pretty big Google sites, like YouTube and Gmail. YouTube Ads. How the heck does that work?

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube


However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. At the same time, consumers come to these platforms for different reasons, which means there are optimization distinctions, too. YOUTUBE.

20 More of the Best Social Media Marketing Guides and Tips of 2013


Moneka Khurana compiles b2b best practices and tips from Dell and Cisco, demonstrating how different types of information (e.g., brand information vs. market trends) lend themselves to different content formats, and a six-step approach to building a robust social media presence.

Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust


Along with the rise of the Millennial, then, comes a change in many people''s buyer persona -- and the time has come to recognize once again that our traditional methods of targeting this persona may not be working. Work hard to include them in the conversation. Let''s level.

Content marketing workflow: Should we do native video on LinkedIn now?


Of course, with every video option for distribution comes more work for the content distribution strategist. For YouTube and Facebook, shoot horizontally. Keeping track of formats and what works on one network over another can be a time-consuming task of its own.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012


The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. They just need to start using them a different way.” YouTube Marketing Tactics.

4 Cold Sales Email Templates That Drive Leads (And Why They Worked)


That is, we’ve included the actual template that the authors used, but after each we analyzed what worked and why so you can take the underlying strategy behind the email and apply it to your own business. 2: Length doesn’t matter Check out the length difference between the first and second examples below. Why this cold email works: As a template this email seems like it’s no big deal. Why this cold sales email works: This is the most pure cold sales email in this list.


10 secrets to research the best SEO keywords


Online marketing is all about working within a niche. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. You may be surprised to find that your keyword is corrected or comes up worded differently.

5 Reasons Why Your Inbound Marketing Isn’t Working

Modern B2B Marketing

Here are some reasons why your inbound strategy may not be working and ways that you can really amp up the volume: 1. Inbound works by canvasing the internet with content in the hopes people will find you. It’s far more likely that they assign this exercise to someone working for them.

Janet Thaeler & Maryanne Conlin on Influencer Marketing


Both conversations were quite different but both really reassured me that my practice at and the articles that I am writing for you here are on target. While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook.

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Under the Influence


Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan.

The Personalization Challenge (and Why Tech Alone Can’t Solve It)

Modern B2B Marketing

But human connections are hard to scale, especially when your target market is not the cookie lovers within walking distance of your small bakery, but thousands of users around the world. Why do you do the work you do? What do you put into your product that’s a little different?

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

But before we get into that let’s take a step back and define what Real-Time Personalization and Remarketing means to marketers and how they use it: Real-Time Personalization: allows you to personalize your website content based on data about the visitor or the company they work for.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


What’s the difference between a “like&# and a “share?&# Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. The group actually embraces dozens of different nationalities, cultures and identities, including about three out of every five Hispanics who were actually born in the U.S.

The Future of Digital Marketing is Already Here

Modern B2B Marketing

He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”. Watch the clip from Minority Report on YouTube here:

3 Tests That Can Save Personalization

Modern B2B Marketing

YouTube provides a great case for contemplating control. You probably know that YouTube’s algorithms personalize your video recommendations based on viewing habits. To viewers, YouTube personalization might be useful. Either way, YouTubers have choices.

More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting


I love YouTube as much as anyone, but I have to admit that when I first heard of video marketing, especially for professional services firms, all I could think of were the cheesy local commercials they play during daytime TV hours.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. 3 B2B Case Studies and Why They Work [.]

Why Snapchat Is Already Giving Up on Not Being ‘Creepy’


“In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. Media Social Snapchat targeting

Social media strategy leaders: Kerry Gallagher


Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. The job was integral for me—I was exposed to and managed different types of marketing for a great organization. Where in the funnel does social work best?

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases.

Why Video Is the Future of Content Marketing


The majority of your target audience is watching video; in fact, many of them prefer it. GoPro is using videos featuring real people to talk about real-world issues that resonate with its target audience. Identify topics that will resonate most with your target audience.

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How to Plan Your Video Marketing Strategy


Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. Exactly who you’re making this content for: outline your target demographic with as much detail as you can.

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Families of devices multiply publisher’s powers to control the world


It’s the fast-arriving digital Earth where everyone lives, works, learns, and is entertained. A “family of devices” makes “digital reality” work in parallel ways to “physical reality.” It is how we will live, work, learn, and be entertained. Lesson for leaders.

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12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]


In other words, different types of videos excel in different areas of the funnel. And different areas of the require different video characteristics like length or production value. And what are all the different types of videos you should be using, anyway?

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How to Write a Creative Brief for Your Next Video Project (with Template)


A great way for you and your video team (whether that is in-house or agency) to figure out what that plan should be, is to work through a creative brief. A creative brief can come in different forms, and include a variety of elements. Now you identify the target audience.