Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.
YouTube Views Don’t Matter – Here Are 5 Metrics That Do
SEPTEMBER 7, 2016
“Wow, that YouTube video has got more than a million views already!” Unless you’re in that product’s target market, probably not. The YouTube view count is probably the most well-known statistic in social media. YouTube views don’t matter.
Influencer Marketing Vs Influencer Relations- What’s the Difference?
APRIL 6, 2017
Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Ultimately, the difference between the two revolves around the how , the why and the what.
Differences Between Demand Generation and Lead Generation
JUNE 12, 2016
As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
Technology has enabled organizations to engage their target audience through multiple channels. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Rather, use retargeting methods to target recent visitors across the web.
3 Ways to Make Controversial Content Work for Your Brand
Modern B2B Marketing
JANUARY 30, 2017
The first thing you need to understand is that controversy for the sake of controversy is not going to provide value to your brand or target audience. A few members of our team went visited 9 different hotels in order to gather 36 samples from various surfaces.
How This Agency Built a Viral YouTube Channel From Rejected Ideas
SEPTEMBER 6, 2016
That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. And Target’s “ Animals Go Back to School ” featured, true to the title, tiny animals going to school.
The Changing Nature Of Work [Slideshare]
B2B Marketing Insider
MARCH 12, 2014
One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role.
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. But -- the BIG but -- it worked. A: Export your keywords and work out your CTR averages.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. It also includes some pretty big Google sites, like YouTube and Gmail. YouTube Ads. How the heck does that work?
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. You still have to do the hard work to turn those folks into buying customers. Pinterest is the only platform in the box of “low work, high reach.”
Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
JULY 17, 2013
Along with the rise of the Millennial, then, comes a change in many people''s buyer persona -- and the time has come to recognize once again that our traditional methods of targeting this persona may not be working. Work hard to include them in the conversation. Let''s level.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
Moneka Khurana compiles b2b best practices and tips from Dell and Cisco, demonstrating how different types of information (e.g., brand information vs. market trends) lend themselves to different content formats, and a six-step approach to building a robust social media presence.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. They just need to start using them a different way.” YouTube Marketing Tactics.
5 Reasons Why Your Inbound Marketing Isn’t Working
Modern B2B Marketing
MARCH 22, 2013
Here are some reasons why your inbound strategy may not be working and ways that you can really amp up the volume: 1. Inbound works by canvasing the internet with content in the hopes people will find you. It’s far more likely that they assign this exercise to someone working for them.
10 secrets to research the best SEO keywords
MAY 16, 2016
Online marketing is all about working within a niche. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. You may be surprised to find that your keyword is corrected or comes up worded differently.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook.
Under the Influence
APRIL 20, 2016
Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan.
How To Boost Conversions With Personalized Remarketing
Modern B2B Marketing
FEBRUARY 9, 2015
But before we get into that let’s take a step back and define what Real-Time Personalization and Remarketing means to marketers and how they use it: Real-Time Personalization: allows you to personalize your website content based on data about the visitor or the company they work for.
Can CMOs Master The Customer Experience For Hispanic Shoppers?
Buzz Marketing for Technology
OCTOBER 25, 2013
Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. The group actually embraces dozens of different nationalities, cultures and identities, including about three out of every five Hispanics who were actually born in the U.S.
The Future of Digital Marketing is Already Here
Modern B2B Marketing
JUNE 11, 2014
He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”. Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
What’s the difference between a “like and a “share? Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform.
Social media strategy leaders: Kerry Gallagher
FEBRUARY 10, 2017
Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. The job was integral for me—I was exposed to and managed different types of marketing for a great organization. Where in the funnel does social work best?
Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
SEPTEMBER 15, 2016
“In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. Media Social Snapchat targeting
More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting
AUGUST 16, 2012
I love YouTube as much as anyone, but I have to admit that when I first heard of video marketing, especially for professional services firms, all I could think of were the cheesy local commercials they play during daytime TV hours.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. 3 B2B Case Studies and Why They Work [.]
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases.
Why Video Is the Future of Content Marketing
JUNE 30, 2016
The majority of your target audience is watching video; in fact, many of them prefer it. GoPro is using videos featuring real people to talk about real-world issues that resonate with its target audience. Identify topics that will resonate most with your target audience.
How to Get More Results Out of Less Content
FEBRUARY 7, 2017
Because re-sharing works. For instance, here’s how you could reformat a webinar: Convert it into a video and publish it on YouTube. If you want more ideas for how to reformat your content, see our ebook, Creating a Content Marketing Strategy: 6 Best Practices That Work. A couple of things: It makes your content accessible to people who prefer different formats (like watching a video as opposed to reading a post). Tell us how it’s working in the comments.
Small Manufacturers Use Social Media Effectively
Industrial Marketing Today
AUGUST 16, 2011
Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. They actively use YouTube, Facebook and Twitter.
How to Write a Creative Brief for Your Next Video Project (with Template)
MARCH 10, 2016
A great way for you and your video team (whether that is in-house or agency) to figure out what that plan should be, is to work through a creative brief. A creative brief can come in different forms, and include a variety of elements. Now you identify the target audience.
Understanding Generational Social Media Preferences
grow - Practical Marketing Solutions
MARCH 15, 2017
Social works on us too, ya know! What this means for you: If your target audience includes marketing to millennials this can be challenging since it’s nearly impossible to be everywhere. Strategize and plan using one of the social networks your target group prefers.
12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]
APRIL 10, 2017
In other words, different types of videos excel in different areas of the funnel. And different areas of the require different video characteristics like length or production value. And what are all the different types of videos you should be using, anyway?
Once is Never Enough: How to Repurpose Content Like a Boss
JANUARY 26, 2016
The good news here is that while good content does take work and time and skill, it’s not a magic act. Start thinking of them more like they were made of Legos – larger works made up of smaller components, capable of being re-assembled into endless forms. A short video on YouTube.
Create a Winning Business Personality to Standout from the Crowd
FEBRUARY 25, 2014
You could portray a wacky, tech-savvy company that’s constantly tweeting memes and YouTube videos, but if your audience is a more serious or old-school, you might not resonate with them. Pay attention to how your target audience communicates and tailor your brand’s voice accordingly.
5 Tips for Creating Shareable LinkedIn Posts
JUNE 2, 2016
Almost every B2B brand is on LinkedIn, but they’re not so sure how to make the most of LinkedIn’s paid options, which are rich with opportunities to hyper-target B2B audiences. Include YouTube videos. Even if it comes from a different source.