Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. >>> Need an extra pair of hands?

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. You have to know your audience.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. The real difference, McCallion says, is in the speaking session s.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. Especially today, everyone is trying to be unique, and Ken believes that you have to do content differently!

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Webbiquity

MAY 16, 2023

Like UGA, it provides an incredible range of reports. What makes it different and better though, is that Matomo is more accurate; more respectful of visitor privacy (fully GDPR and CCPA compliant); faster loading; and actually offers support. They are designed for different purposes, as noted.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Marketing Insider Group

AUGUST 17, 2020

This can be included at different points in the timeline of your event. The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages. Before the Event.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. It’s the only way you can boost your customer satisfaction levels.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023. Methodology.

Social Media 102

Social Media Studies Media Brand Identity 102

Martech

JANUARY 2, 2024

Cleaner customer data coming in means this same data will be ready for activation (engagement, conversion) and reporting will be both quicker and automated. This data, coming from different places, must be ingested and unified in one place, so that the customer data profile can be updated, enriched and made ready-for-use.

Ideal Customer Profiles 111

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 111

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

Demand 108

Demand Customer Surveys Paid Search Agency Communities 108

Martech

JUNE 14, 2023

Here’s a collection of statistics about AI and marketing with the date of the survey included. This could be the difference between wanting and getting. The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them. In your inbox.

Marketing AI 137

Marketing AI Stats Planning Marketing Automation Services 137

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. ” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. Well, to steal someone else’s tagline: We report, you decide.

Marketing AI 99

Marketing AI Enterprise Management CPC Cost Per Click 99

Seismic

APRIL 16, 2024

We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement. If you’re ready to dive into the full report, you can download it here. Who uses enablement tools? Now, let’s look at the “have-nots.”

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. The purpose? This is cited ahead of leadership quality (76%) and technological innovation (72%).”

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Sword and the Script | B2B

APRIL 16, 2024

.” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing. More specifically, they did the study twice to ensure its validity.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 110

Marketing AI Effectiveness Privacy Ideal Customer Profiles 110

Martech

DECEMBER 1, 2023

will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. Consider the various market research reports (like the CMO Survey) we use and cite. Google Search Central Up to 64.7%

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. 40% of respondents reported replacing their marketing automation solution in 2019.

Customer Surveys 89

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 89

Martech

MAY 1, 2023

That is according to a new report from B2B marketing solution provider Anteriad. Only 16% of those surveyed saw a significant increase in this year’s marketing budget and 19% said their budget was being cut, according to the 2023 B2B Marketing Data Impact. The report was based on a survey of 328 U.S.

ROI 114

ROI B2B Marketing Marketing Qualified Leads Lead Ranking 114

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. An astounding 74% of marketing technologists reported being at least somewhat satisfied with their jobs. Thank you for your help We are very grateful to those of you who completed the survey. Download the survey here (no registration required).

Customer Surveys 102

Customer Surveys Paid Search Agency Marketing Report Promotion 102

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. Among other key findings: 12% did report budget increases. 21% were pessimistic or very pessimistic. A low profile for ABM? Why we care.

Account Based Marketing 109

Account Based Marketing B2B Marketing B2B Marketing Budget 109

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Martech

FEBRUARY 21, 2024

Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Compare customer satisfaction scores across different demographics and segments to optimize marketing strategies. Here are a few measurement and reporting considerations: Customer retention rate and churn rate metrics.

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? We built their first public websites.

Marketing AI 103

Marketing AI eCommerce Peer-to-peer CMO 103

ClickZ

JUNE 19, 2023

Over 58% of marketers recently surveyed are not using analytics in their marketing projects. Source: Data in Analytics Survey, ClicData Report, SearchEngineWatch Data analytics involves systematically examining raw data to draw meaningful conclusions.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Stakeholder Content Needs Differ. Image courtesy of Demand Gen Report. What are buyers searching for?

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Martech

DECEMBER 27, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Yet, these numbers differ across industries. So, images and links are generally a no-go, but contact information is fine.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand. and brand recall (can they remember your brand without prompts?).

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Martech

MAY 31, 2023

These findings come from a new report by B2B research firm Ascend2 in association with the digital agency Wpromote. But what’s striking about this report is the robust belief that B2B marketing organizations will have more to spend on digital initiatives despite economic headwinds. April 2023 state of B2B digital. In your inbox.

Marketing Budget 117

Marketing Budget Budget Programs B2B Marketing B2B 117

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121