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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

CMG’s actions are drawing attention to these practices at a time when citizens and regulators feel very differently. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. It is difficult to imagine a scenario where this doesn’t become a PR disaster. Company response. Get MarTech!

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. While you will likely always face setbacks and hiccups, systemic organization will make the difference between success and failure. Work across channels.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Said differently: Are you sticking your head in the sand, or are you innovating?

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HubSpot’s September 2023 releases: The manager’s guide

Martech

Reporting improvements Better understand how your company performs compared to predefined ranges of data by using the new gauge visualizations (beta) in the custom report builder. Prevent duplicate values of properties across different records by enforcing uniqueness on contact properties. Get MarTech! In your inbox.

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Recession? How to Make the Least Risky Budget Cuts

Vision Edge Marketing

There are many ways to achieve this goal and each company will have different priorities. Providing some parameters, e.g., within which percentage range their budget needs to be trimmed and the anticipated future state post-recession, then . It’s tempting to focus on the short-term and bottom line in a downturn.

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HubSpot’s August releases: A manager’s guide

Martech

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. You can now display different properties on deal cards in each sales pipeline board.

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The Complete Guide to B2B Pricing

Marketing Insider Group

First, a used sedan that’s a few years old, has some wear and tear, but is in great driving condition. In fact, if you took the time to line up these same students in a few months, the order might be different. B2B offerings often include a wide range of products and services, and packages differ based on individual customer needs.

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