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What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Think about Slack, Calendly, and Zoom.

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Behind the Report: Why the RIA ABM “Vendor Selection Matrix” Is Different and How Demandbase Fared

Engagio

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? We wanted to do something different.

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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). One of the key ones is the average length of sales cycles for your company’s products and services. Typical SaaS Sales Metrics. Customer lifetime value (CLV).

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The Secret to Great Product Reviews. (Hint: It’s Not What You Think.)

Engagio

Now you’re probably thinking the key to getting great product reviews like these is to have a great product. In B2B, the secret to great product reviews is ensuring your customers achieve and recognize success. In B2B, the secret to great product reviews is ensuring your customers achieve and recognize success.

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.

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How to Choose the Right Digital Asset Management Software for Your Business Needs

Webbiquity

Explain to users how the software will streamline workflows, increase productivity, and improve collaboration to persuade them to support the implementation. Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities.

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Why understanding the product is a must in martech, MOps

Martech

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.