The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. To break it down further, here are five key differences between email marketing and marketing automation for your consideration: 1.

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Understanding The Difference Between a CRM and MAP

ActiveDEMAND

There are some things in life that look or sound alike, but are quite different. In actuality, the reptiles are different on many levels, each with their own unique place and purpose in the world. Similar But Different. CRM and MAP : Similar on the Surface Only.

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Ultimately, the difference between the two revolves around the how , the why and the what.

Strategic ROI vs Attribution: CMOs Must Know the Difference

Modern Marketing

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. Every marketing department has a different approach when looking at this analysis.

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. The really tricky part is that the customer persona could be a different role than the original buyer.

Intrinsic and Extrinsic Motivation: What's the Difference?

Hubspot

We all have different reasons for getting up every morning and doing what we do every day. There are different types of motivation, and as it turns out, understanding why you are motivated to do the things that you do can help you keep yourself motivated -- and can help you motivate others.

Is Technology Actually Making Us Less Productive? [New Research]

Hubspot

I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. Marketers and salespeople are using too many productivity tools and apps, and it’s actually making us less efficient.

Chalk Talks: Crushing Your Next Product Launch with Video

Vidyard

Launching a new product can be a challenge. So now if you’ve ever been involved with a product launch at all, you’re probably familiar with some of the key challenges. As a product marketer, I’m always concerned about how can we communicate the value of our product?

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Productivity. Productivity Daily TOFU

Do you need different kinds of video for sales enablement?

Biznology

Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre. product collateral.

Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

However, one technology developer, Botler , classifies one of its products as a data bot -- “a new way to quickly store and access info that is important.” Inbound Marketing Productivity CanonicalNavigating the web these days can make a person feel like Dorothy from The Wizard of Oz.

How (and Why) Customer Success is Different from Customer Support

Act-On

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. Do you remember the switch five or so years ago?

Are Pessimists More Productive Than Optimists?

Hubspot

This post is for people who go against the grain and think … well, a little differently. There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true?

Infographic: How Boomers and Millennials Use UGC Differently

Contently

A new infographic from Adweek , based on research by Olapic , illustrates the difference in online behavior between boomers and millennials. Boomers like branded content that focuses on the product, while millennials like branded content that focuses on experiences.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? A sound video content marketing strategy should be looking at how to produce many videos for different parts of the buying process. The post How long should your online business video production be?

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How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.

The Difference Between Content And Content Marketing Is The Destination

Marketing Insider Group

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group.

4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity.

How to Turn Your Workspace Into a Den of Productivity

Hubspot

And while such advice can potentially be helpful, there's one aspect of improving productivity that we often overlook: our environments. 7 Tips for Making Your Workspace a Den of Productivity. Have any other suggestions for how you can turn a workspace into a den of productivity?

12 Tools That'll Keep You Productive Morning, Noon & Night

Hubspot

When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times.

7 Simple Hacks to Kickstart a Productive Day

Hubspot

Start your mornings off right and set yourself up for a productive day with these seven quick morning motivation exercises. Productivity Daily SyndicationThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. If you have an Android device, there are a few different ways to listen to podcasts online and offline. How else do you stay productive without internet?

How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. It takes experience to pinpoint just the right promotional product to match with your company’s culture, brand, and customer expectations.

13 Productivity Tips for the Busy Professional [Infographic]

Hubspot

You think back on the week: What could you have done differently to get your work done and leave at a decent hour of the day? But there’s no one formula to unlocking your productivity. But remember: Productivity is all about striking a balance. Productivity Office Life Daily

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!

Why C-Levels Need To Think Differently About Social Media Strategy

Modern Marketing

When its clients flocked to Facebook to ask questions about the product and interact with the brand, they created a Facebook group to provide answers. Don’t think customer service is an issue your social media team needs to worry about? Think again.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. Each client and each project can be billed a different rates.

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. Next month, we’ll look at some differences in account management and optimization. Paid Advertising Products. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads.

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How to Be Productive After a Long Weekend

Hubspot

How to Be Productive During a Four-Day Week. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Productivity Office Life TOFUWhat could be better than a three-day holiday weekend?

How B2B and B2C Marketing Are Different

Paul Gillin

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. Business executives buy companies as much as they do products.

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How to Become a More Productive Writer: 7 Helpful Tips

Hubspot

How to Become a More Productive Writer: 7 Helpful Tips. My immediate goal was to help shape my productivity and measure my writing. To measure my productivity, I started using a time management tool called RescueTime. He uses this as a daily practice of production.

Mobile Marketing Considerations for B2B Product & Content Marketers

Captora

For e.g. if your target is C level execs vs mid level managers, that will drive a very different kind of mobile experience. The post Mobile Marketing Considerations for B2B Product & Content Marketers appeared first on Captora Blog. Productivity

14 Video Production Tips to Enhance Quality and Drive Views

Hubspot

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Video Pre-Production Tips.

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Your Marketing Hiring Strategy Should Bring Different Disciplines Together

Content Standard

Content creators might feel pressure to expand beyond writing simple blog posts to build marketing skills in social media, video production, and other disciplines, making them more valuable to prospective employers. Choosing leaders to run teams or departments is a little different.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). Facebook Dynamic Product Ads. Product Catalog Set Up.

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.).

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.