ConvertKit

SEPTEMBER 1, 2021

That makes digital products the ideal choice for writers, coaches, and consultants looking to build a sustainable business. Digital products can be sold for $100 thousands of times, but cost less than a few hundred dollars a month to maintain (sometimes way less!). But not every digital product can be sold for $100.

Pricing 124

Pricing Price Product Urgency Marketing 124

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Hubspot

NOVEMBER 1, 2021

When we buy these optional items, they’re usually priced using a strategy called optional product pricing. The model is relevant to all different types and sizes of businesses, from electronics retailers to car manufacturers to software companies. Base products are sometimes referred to as loss leaders.

Pricing 63

Pricing Price Product Fulfillment 63

ScanmarQED

OCTOBER 3, 2023

What is price elasticity? Basic demand and supply theory tells us that demand will go down when prices go up. If you increase prices by 10%, will demand decrease by 10%? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity.

Elasticity 59

Elasticity Pricing Price Class 59

Hubspot

JANUARY 21, 2021

The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales. Captive product pricing can boost sales and increase profit margins.

Pricing 63

Pricing Price Product Purchase 63

Hubspot

MARCH 18, 2024

Strategically framing your prices. It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. 4 Powerful Pricing Tactics That Have Nothing to Do With Discounts 1. Let’s take a look.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

ScanmarQED

FEBRUARY 8, 2024

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Today we widen our perspective to include pricing analyses and metrics.

Pricing 59

Pricing Price Elasticity Allocation 59

SendX

AUGUST 4, 2020

So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. You can see how a prospect will be sent emails based on different actions and logic. Yes, it can be overwhelming. Read on to find more. Source: Pardot 2.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. You can see how a prospect will be sent emails based on different actions and logic. Yes, it can be overwhelming. Read on to find more.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This article shares 5 essential recommendations that all marketers should consider when positioning their product.

Positioning 177

Positioning Product Tips Segmentation 177

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 258

Product Effectiveness Template Marketing Automation Services 258

SendX

JULY 11, 2020

Read on to find the unique features and pricing for each platform and make your pick. Pricing: You can get a free account to test the platform but if you are a marketer, small business, or designer, then you should go for a Business Plan so that you can get more exports & templates. Your pricing plan will decide two things w.r.t

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

Read on to find the unique features and pricing for each platform and make your pick. Pricing: You can get a free account to test the platform but if you are a marketer, small business, or designer, then you should go for a Business Plan so that you can get more exports & templates. Your pricing plan will decide two things w.r.t

Budget Programs 195

Budget Programs Pricing Price Work Management 195

TrustRadius Marketing

JANUARY 24, 2023

If a product solves some of your pain points well you can always complement it with others. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

SendX

JULY 10, 2020

The criteria I will take into consideration are: Pricing Features Integrations Why these three? This is why we will take a look into some of the features, and see what we are buying for the price we are paying. I can only imagine that a small/medium company will have to put much more emphasis on price.

Marketing Budget 195

Marketing Budget Enterprise Management Work Management Marketing Management 195

SendX

MAY 21, 2021

But now these tools have become a bit more accessible to medium and small businesses the prices have come down and have evolved to be marketer friendly. A subscriber checks out your pricing page but does not buy your product? With some noteworthy features at a reasonable price. I think you get the idea, right?

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Webbiquity

SEPTEMBER 6, 2022

Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Persuasion and high-quality video production complement each other. What are product videos? Product videos are one of several types of videos needed for marketing.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Optinmonster

JANUARY 18, 2024

Do you want to get more sales from your pricing page? Your website visitors have discovered your product or service through research or word of mouth. They’ve browsed your website and started thinking that your product might be the right choice for them. So they click your pricing page. But don’t worry!

Pricing 52

Pricing Price Examples Top of Funnel 52

SalesIntel

JUNE 9, 2023

However, there are concerns regarding Cognism pricing versus competitors that might make you think twice before investing in the platform. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making. What about the price? Pricing is dependent on your company’s needs.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

TrustRadius Marketing

JANUARY 10, 2023

” Before you have a final product, you need to make sure that the app is designed with the appropriate accessibility and usability in mind for your target audience. Another huge consideration is your use case because it will determine the different types of mobile development software.

Pricing 98

Pricing Price Enterprise Management Work Management 98

TrustRadius Marketing

JULY 8, 2022

Let’s go into some very popular tools and their different offerings so you can find the best web analytics tool for you. Many platforms also won’t offer upfront pricing, but there are still plenty that do. The analytics solution does not have any upfront pricing. . Are they struggling to find your CTAs? Adobe Analytics.

Pricing 98

Pricing Price Marketing Analytics Tools Analytics 98

TrustRadius Marketing

SEPTEMBER 8, 2022

What TrustRadius Research Says: Pricing for Social Media Analytics software will depend on the following factors: Feature capabilities Add-ons Number of users Monthly or yearly payment options Number of brands or profiles you want to track. Many vendors provide detailed pricing information. Zoho Social.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Think about Slack, Calendly, and Zoom.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

TrustRadius Marketing

JULY 27, 2022

The integration complicates price comparisons for a few reasons. Second, a lot of integrated solutions are not set products. Because the suite is not a set product, many vendors, such as ADP or UKG, do not have a set price. Because the suite is not a set product, many vendors, such as ADP or UKG, do not have a set price.

Work Management 98

Work Management Pricing Price Software 98

accelerate agency

JUNE 30, 2023

SaaS pricing can be tricky to get right, and is definitely not something that should remain static. Starting out, you may be targeting SMBs, but as you grow you’re likely to need to develop enterprise pricing to suit much larger target companies. What is enterprise SaaS pricing? Plus, we all know that prices go up.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52

accelerate agency

JULY 28, 2021

What is enterprise SaaS pricing? The importance of a pricing strategy. What is a good pricing strategy? 7 most used enterprise SaaS pricing models. Flat-rate pricing. Usage-based pricing. Tiered pricing. Per-user pricing. Per-active user pricing. Per-feature pricing.

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97

SalesIntel

FEBRUARY 26, 2024

But, their pricing model can be a little confusing to understand. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing? ZoomInfo does not provide pricing details on its website.

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

FunnelEnvy

AUGUST 7, 2023

Pricing can be controversial in many sectors of the business community, partly due to the general human attitude towards money. That’s why it can be challenging for startups to address pricing pages properly. Your pricing page is like an online version of a conversation about cost with a sales rep.

Pricing 52

Pricing Price Paid Search Agency Companies 52

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Pricing 52

Pricing Price Cost Elasticity 52

TrustRadius Marketing

MARCH 16, 2022

Pricing is a key consideration for most software buyers. If you’re looking to improve business decisions with marketing intelligence , pricing plans can have an important impact on costs and on your ability to build successful marketing strategies, increase market share, and grow at scale. What TrustRadius Research Says.

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

Salesforce Marketing Cloud

JANUARY 10, 2024

Quick: What’s the difference between gross sales vs. net sales? Knowing the difference between gross and net sales — and how to track them — is key to this effort. When you track net sales, you can see what deductions are impacting your bottom line — things like product promotions, discounts, and coupons. per sweater.

Forecasting 64

Forecasting Merchandising Pricing Price 64

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Power shoppers. Get MarTech!

Pricing 77

Pricing Price eCommerce Studies 77

Heinz Marketing

APRIL 9, 2022

Different Exactly Like Everyone Else. Thank you, Ron Lieback , for highlighting these simple tips that make a huge difference. . How To Win A Price War. One of the most common management problems is dealing with a price war because it’s not only bad for your competitors, but your customers as well. How to Manage Anger.

Pricing 99

Pricing Price B2B Content 99

SmartBug Media

JULY 5, 2023

When it comes to an effective product page that converts , details are key. The perfect product page should be visually appealing, informative, and easy to navigate to ensure your customers have an enjoyable shopping experience while maximizing your revenue potential. Use bullet points and short paragraphs for easy reading.

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Hubspot

MAY 16, 2022

Obviously, that figure has massive implications for businesses of all sizes, and several business owners are faced with a question that's every bit as uncomfortable as it is pressing: What do we do about our prices? Tips for Fair Inflation-Driven Pricing. Comprehensively reevaluate your pricing strategy.

Pricing 71

Pricing Price Press Distribution 71