CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

CMO 130

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

CMO 130

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Social Media: Everybody’s Doing It, But For Different Reasons [Charts] by Pamorama. figures would be different.

Marketing + Technology + Management – Hype = MarTech

chiefmartech

He’ll also discuss tech stack and roadmaps for different segments and select verticals, and present IDC’s methodology for determining fitness between potential technologies and business requirements. I have an allergy to hype.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

10 Tips For Moderating a Great Panel - Paul Gillin , September 23, 2010 This topic is a little different from my usual fare. iCrossing (2). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Your example of the differences between analytics tied to an individual's online behavior and analytics that monitor aggregate activity is exactly what worries me.