SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Lake One

MAY 12, 2022

Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. Marketing gurus in this digital era use various strategies to capture their target audience’s attention. Discover more about the inbound marketing and the funnel experience below.

Inbound Marketing 83

Inbound Marketing Marketing Funnels Top of Funnel Planning 83

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Sales people want to sell.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Hubspot CMS Development Marketing AI Product 59

SmartBug Media

JUNE 17, 2022

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

SmartBug Media

JANUARY 18, 2021

Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload—not to mention that our lives were all affected and we began to think a little differently. Build an all-inclusive inbound marketing engine.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. Let’s dive in. Need some inspiration?

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Hubspot Industry CMS Marketing Management Lead Scoring 95

SmartBug Media

MAY 11, 2022

According to HubSpot, “ customer delight is the process of exceeding a customer's expectations to create a positive experience with your product or brand. Using HubSpot Workflows, you can implement many thoughtful touchpoints that are sure to delight your customers, time and time again. What’s a HubSpot workflow, you may ask?

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Hubspot Tips Lead Ranking Trigger Marketing 98

Martech

SEPTEMBER 9, 2022

But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. We saw Inbound as starting to bring us all back together and we wanted a message and an experience to reflect that.”

Marketing Automation Services 98

Marketing Automation Services Communities Hubspot Enterprise Management 98

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

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Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

SEPTEMBER 15, 2021

What does inbound marketing have to do with your company’s share of wallet? The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Understand the inbound cycle.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

Envy

JANUARY 20, 2022

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically. In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Let the HubSpot cleanup process begin.

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Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Stevens & Tate

SEPTEMBER 21, 2021

Inbound marketing has become one of the most efficient ways for marketers to sell online. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. The following are factors to be considered when measuring the effectiveness of your inbound marketing plan.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy.

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Hubspot Features Planning Landing Pages 111

Oktopost

FEBRUARY 19, 2019

On the other hand, Athens was inherently different. Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect?

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

SmartBug Media

SEPTEMBER 1, 2021

Here are a few benefits HubSpot’s drag-and-drop editor spells out for marketers. The drag-and-drop editor lets marketers build and arrange a web page or email without the help of a developer. That means you can see your inbound marketing vision through without interrupting your day or having to wait on a busy dev team.

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Hubspot CMS Development Mobile Marketing Webinar Metrics 98

Stevens & Tate

FEBRUARY 28, 2023

If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature. Lead Flows are HubSpot’s version of pop-up ads. There is more than one type of pop-up, and Lead Flows offers a variety of different types that you can customize to fit your needs.

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Conversion Rate Hubspot Conversion Leads 92

SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging. HubSpot Blogging Hack #1: The Power of CTAs.

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Hubspot Click Rate Lead Scoring Lead Ranking 94

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

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Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

SmartBug Media

JULY 1, 2021

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing automation is not just a “nice to have.” It’s a necessity for digital marketing success. Marketing Automation Hacks in HubSpot. Implement HubSpot Scoring.

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Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

SmartBug Media

MARCH 20, 2020

For example, you could use an electronic medical records system (EMR) such as Nextech to store patient information while using platform such as HubSpot for marketing and sales communications with prospects. Many of our healthcare clients use a mixture of Nextech and HubSpot.

Hubspot 90

Hubspot Marketing Automation Services Opt-in Acquisitions 90

Stevens & Tate

MARCH 9, 2020

There are a lot of marketing platforms out there that can be incredibly helpful when it comes to creating, managing, and tracking your marketing and sales efforts. Out of these platforms, HubSpot is one of the very best. The following are five reasons to consider using HubSpot as one of your main inbound marketing tools: 1.

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Hubspot Marketing Budget Marketing Automation Services Inbound Marketing 59

SmartBug Media

MAY 14, 2021

HubSpot recently released a beta program that’s built to catapult your smart content efforts to the next level. Now, you can grab an inside look at how to use this handy personalization tool, start creating messages to connect with more visitors, and propel your marketing goals forward. Learn more about HubSpot’s latest tools.

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Hubspot Content Display Rules 93

Envy

NOVEMBER 26, 2018

Take a pause with us – at least long enough to understand the difference between these options and really understand which choice is hands down better for your company. Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach?

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Marketing Agencies 1 Paid Search Agency Advertising Agencies Inbound Marketing 89

SmartBug Media

SEPTEMBER 25, 2019

Rather than glorifying the brand through the right pitch, as many cable companies have done, Netflix built a brand that crafts its entire business model around the customer’s convenience, which brings customers directly to its door—just like companies who adopt inbound marketing.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

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Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

SEPTEMBER 14, 2020

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Now HubSpot has doubled that limit to 1,000—yay!

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

Optinmonster

OCTOBER 12, 2021

Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers. One popular email marketing software is HubSpot.

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Hubspot Budget Programs Enterprise Management Email Marketing 70

SmartBug Media

MARCH 30, 2020

The Difference Between Responsive and Adaptive Design. Adaptive Design: As its name implies, this website design style adapts to different screen sizes. If mobile visitors to your website have significantly different goals than desktop visitors, then it might make sense to choose adaptive design. Cons of Responsive Design.

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Design Mobile Marketing Work Management Marketing Websites 114

SmartBug Media

AUGUST 17, 2020

We’ll start with the cons first and then move toward the many benefits of the HubSpot ecosystem. There is no getting around having to pay for HubSpot. Unlike WordPress, which is free and open source, HubSpot is a paid solution for marketing automation and website development. It Certainly Isn’t Free.

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CMS Development Industry CMS Hubspot Enterprise Management 93

SmartBug Media

JUNE 29, 2022

Inbound marketing is a notoriously slow burn. It can take 6-9 months —and in some cases, even longer—to start to see the results of an inbound investment. Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth.

Inbound Marketing 52

Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Hubspot

FEBRUARY 1, 2021

Have at least two different types of pricing: early bird and regular. Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Every organization will be different. Here’s the way our INBOUND marketers do it: 11.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SmartBug Media

MAY 28, 2021

Web developers and marketers now have a powerful tool to quickly craft stunning websites: HubSpot Default Themes. These are the secrets to using and getting the most out of HubSpot Default Themes. These are the secrets to using and getting the most out of HubSpot Default Themes. What are Default HubSpot Themes?

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Hubspot CMS Development Broadcasting Template 59

Valasys

MAY 27, 2019

ABM focuses on optimizing marketing mediums by focusing on individual accounts rather than leads, channels or products through the unification of the entire buyers’ journey from online research to (re) purchase, to advocacy. Benefits of Integrating ABM & Inbound Marketing.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

SmartBug Media

DECEMBER 8, 2020

One of the biggest mistakes companies make when creating a blog is choosing a different platform for their content management system (CMS) than for the blog tool, causing them to have two unrelated platforms separated by a subdomain. The SEO differences between these two platforms are actually not that different. Post Editing.

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Hubspot CMS Development Marketing Automation Services Top of Funnel 86