Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
Customer Experience Matrix
DECEMBER 27, 2010
These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. So I've also decided to create three versions of the chart, each tailored to the needs of different types of buyers. But they’re ultimately just my opinion.
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