ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

ClearVoice

DECEMBER 7, 2018

So understanding the differences of our target markets having lived in those countries gives me insight I had not had previously,” she shared. The post Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World appeared first on ClearVoice.

Focus Group 81

Focus Group Paid Search Agency Work Management Customer Surveys 81

Sprout Social

JULY 6, 2022

Why is social media intelligence different? You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Simply put, social data is different because it comes from a wider audience, it’s unfiltered and it gives you real-time understanding of your market.

Social Media 112

Social Media Social Marketing Media Paid Search Agency 112

Sprout Social

APRIL 29, 2021

When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group. This post To see marketing differently, we need to turn the spotlight on social originally appeared on Sprout Social.

Social Marketing 137

Social Marketing Contingency Planning Planning Work Management 137

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. In short: Be scrappier, and see innovation differently. Download this guide to explore 40 unique ways to use social listening.

Differentiation 92

Differentiation Social Media Media Aggregators 92

Webbiquity

FEBRUARY 17, 2022

If your business appeals to a wide audience, it’s vital to use as many different platforms and marketing methods as possible. Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups are there to help you.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Marketing Insider Group

JANUARY 3, 2023

Your customers will likely be very different from one another, and more than likely have different needs. There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication. Personalize, Personalize, Personalize.

Marketing Strategy 347

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 347

SendX

JULY 1, 2021

Let’s look at a few different methods for collection. Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Sorting the data into different categories can also be helpful. Both can be effective for gathering VOC data.

Business 359

Business Template Customer Satisfaction Analysis 359

SpotMe Blog

AUGUST 30, 2021

Chinese is close behind, followed by Hindi, Spanish, and Arabic, and the most common languages spoken by your audience may be different. . Time differences can throw your global event attendance for a loop. Corporate cultures differ around the world. Focus groups. On-Demand . Consider starting here: . Social media.

Planning 52

Planning Work Management Marketing Management Conference 52

Tomorrow People

JULY 26, 2022

In an ideal world, marketers would be able to easily understand people’s thoughts, feelings, beliefs, and attitudes toward different brands. Focus groups Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In an ideal world, marketers would be able to easily understand people’s thoughts, feelings, beliefs, and attitudes toward different brands. Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here.

Research 156

Research Brand Identity Branding Lead Ranking 156

Optinmonster

OCTOBER 17, 2023

Now that you have an overview of the different types of qualitative research, we’ll explore some practical examples of research methodology. Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. This type of research is cyclical.

Research 99

Research Case Studies Case Study Skype 99

Martech Advisor

JANUARY 10, 2020

Data from research using surveys, focus groups, qualitative interviews, etc. Our research with Forrester Consulting showed that 98% of respondents, nearly all of them, believe that understanding the customer is important for effective CX management. can be the differentiating factor between an effective and ineffective CX strategy.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

ConversionLogic

SEPTEMBER 29, 2020

So we organized and led a Focus Group for employees with school-aged kids to see what’s on their minds. Check availability of your invitees and watch out for protected time blocks and time zone differences. The post Back to School Looks a Little Different for Kids & Parents This Year appeared first on VideoAmp.

Work Management 40

Work Management Class Focus Group Act-On 40

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Stevens & Tate

SEPTEMBER 28, 2023

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

Eye-Tracking 62

Eye-Tracking Focus Group Press Software 62

KoMarketing Associates

JUNE 7, 2018

For instance, covering the same topic of “greenhouse gas emissions” in three different articles that essentially take the same approach is not going to hold your audience’s interest. Below are some questions and resources to help B2B marketers approach content marketing differently: How and Why It’s Important to Broaden Your Horizons.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Webbiquity

FEBRUARY 7, 2023

This framework helps you structure your content in a way that addresses different knowledge levels. Are you trying to illustrate a trend or pattern, compare different data sets, or highlight an insight or discovery? Many data visualization styles can be chosen, including different types of charts, graphs, maps, and diagrams.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Tomorrow People

APRIL 27, 2022

Palmatier and Shrihari Sridhar’s book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all organisations must address is customer heterogeneity – or in other words, the fact that all customers differ. Previous customer surveys, interviews, focus groups. Google Analytics.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

SmartBug Media

MARCH 17, 2023

Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods. You can also evaluate what competitors are doing differently to attract customers so that you can adjust your approach accordingly.

Research 98

Research Service Product Planning 98

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Functional and tactic groups can identify differences or additional elements that they require. But here’s the catch – not many have a strategy that covers the whole business.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. To de-commoditize the tuna category, StarKist began launching different types of products, most notably the pouch. We were in a stagnating, declining category,” says Mecs.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. In that time, they’ve made different varieties of their sauce, but they’ve firmly stayed in that lane. Tapping into that knowledge source can be invaluable for brands.

Product 89

Product Focus Group Social Media Advertising Agencies 89

The Lead Agency

NOVEMBER 14, 2023

Today’s savvy consumer recognises this, and so the edge you have over your competition is likely to come down to an emotional connection through your point of difference. By doing this, you can make your own positioning different so that you can stand out from the crowd.

Ad Building 118

Ad Building Business Work Management SWOT 118

Zoominfo

OCTOBER 18, 2022

Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? We have a lot of different products at ZoomInfo,” Hanson says. “We Demand creation Includes webinars, white papers, and product trials 3. Sales enablement Includes playbooks, ROI tools, and battle cards 4.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Martech

NOVEMBER 19, 2021

It’s just that the landscape is different…more diverse and fragmented. Just be patient and flexible, because as the B2B playbook is expanding, so are the digital lives of business prospects who often work remotely and are juggling many different tasks all at the same time. Chris Wood, Editor.

Work Management 91

Work Management Marketing Management B2B Paper 91

Vision Edge Marketing

NOVEMBER 17, 2020

Similarity confusion occurs when customers can’t discern the visual or functional differences between products/solutions from different companies in the same category. Customer focus groups are one way to test. Let’s start by defining the types of confusion businesses create and their impact on purchase. Reduce options.

Buy 144

Buy Focus Group Marketing Management Purchase 144

Webbiquity

NOVEMBER 10, 2020

And those professionals rely on different sources for decision making than their more senior colleagues. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Nearly two-thirds of B2B tech buyers are now under age 40.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Would you treat them differently?”. They need helpful customer-centric content that helps them and their colleagues to choose a different path along their journey. That’s empathetic listening.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. In the past, developing different personas and buyer journeys could be time-consuming and require a lot of guesswork. What are AI personality profiling tools? They use algorithms to analyze a variety of data points (i.e.,

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

Vision Edge Marketing

JUNE 6, 2023

While all three of these people are focused on driving growth for their organization, their focus is different. The CGO has a more operational focus, whereas the CSO has a more strategic focus. Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

SmartBug Media

JUNE 22, 2020

How Does Your ICP Differ from Identified Personas? This list of targets will make up your tier one, or the group you will spend the most time and money targeting. The companies that make up this group should align with your ideal customer profile. Try out different approaches, review the data, and evaluate the ROI.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. This includes those with ADHD, autism, dyslexia , epilepsy, Tourette’s, and other conditions that differ from neurotypical brains. Researchers benefit from recognizing that people process information differently.

Research 52

Research Design Peer-to-peer Ethics 52

Liveintent

FEBRUARY 14, 2023

By segmenting your list in different ways, you might uncover critical insights that can help improve engagement and drive loyalty. In that case, consider a different content approach. Trying different types of content, even if it doesn’t immediately drive returns, can have a lasting impact on your business.

Content 62

Content Custom Publishing Loyalty Newsletter 62

ClearVoice

JUNE 23, 2020

As a result, businesses and organizations worldwide are forced to operate differently. As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Martech

SEPTEMBER 19, 2023

Closely collaborating with BDRs is like having a built-in focus group that’s always ready to give insights. Learning from bad or good experiences can help marketers tune their activities or even change focus, elevating the quality of leads. You can jumpstart their alignment by giving them a common ground to head to.

Lead Ranking 115

Lead Ranking Top of Funnel Lead Scoring ROMI 115

B2B Marketing Directions

JULY 23, 2023

For example, a consumer products company may run different versions of a TV ad in different market areas and monitor the performance of each version. Or, they may test the strength of different value propositions using focus groups. Large B2C companies frequently use this approach.

Marketing Proposals 52

Marketing Proposals Template Sales Cycle B2B Sales 52