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The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

Twitter finished second, named most important by 20 percent of respondents, followed closely by the popular chat app Snapchat with 19 percent. The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list.

Trending Sources

Facebook or Twitter – Which is Better for Your Small Business?

Vertical Response

So what about the top social media networks, Facebook and Twitter? In the Facebook camp, take a look at businesses such as Talking Finger , Earthegy and Chocolate for Breakfast for inspiration. Twitter. This is true, however, with retweets on Twitter.

How the News Feed Algorithms Work on Facebook, Twitter & Instagram

Hubspot

You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Trouble is, each algorithm works differently. Facebook's News Feed Algorithm.

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Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Ultimately, the difference between the two revolves around the how , the why and the what.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. It was the second-largest Internet IPO ever by an American company, trailing only Facebook. Does anyone still thing Twitter is for the birds?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Twitter Tips, Tactics and Techniques.

Why C-Levels Need To Think Differently About Social Media Strategy

Modern Marketing

Of course, marketing via social media is valuable for your company, but if that’s all your leadership team thinks your brand’s Facebook or Twitter pages are useful for, you could be leaving money on the table — and customers in the lurch.

A different way to think about social media ROI

grow - Practical Marketing Solutions

I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. Gave a copy of my The Tao of Twitter book to will.i.am.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Despite his trademark portrayal of these happy, well-adjusted characters, Robert Young’s reality could not have been more different. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” by Ari Herzog Is Advertising on Facebook purchasing likes?

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12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Here’s why 100,000 people unfollowed me on Twitter — This was a funny yet useful post. I put some thought into this and am always happy when my audience “votes” for it with a share on Facebook, Twitter and beyond.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

For instance, did you know you can reorder the sections on your Facebook business Page? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Facebook. Twitter.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. Each client and each project can be billed a different rates.

New research shows Facebook impacting behaviors in formative years

grow - Practical Marketing Solutions

My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. When we talk about social media in this country we are talking about Facebook, plain and simple. Facebook) is remarkable, to say the least.

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.).

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing.

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9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook

The 14 Best Personal Productivity Tools

Webbiquity

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help.

4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

The lenses have also become a successful ad product for Snapchat. Instead of giving users a few brand options with the normal lineup of lenses, Snapchat only offered nine lenses of different X-Men characters.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Page Insights.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Relationships make a difference.

Facebook Can’t Escape Bias, No Matter What It Says

Contently

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. Facebook wants to distance itself from the bad press by handing over more responsibility to its algorithm.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

Hubspot

If a real estate company is going to post anything to social media, they’re likely to do it on Facebook. If they''re posting more than once a week, real estate companies are more likely to publish to Twitter so they don''t spam their fans.

5 Brands with Highly Successful Facebook Marketing Strategies

Content Standard

At this point, everyone and their mother (or, in my case, father ) has a Facebook. Sixty-six percent of Facebook users log in every single day to their accounts, and 48 percent of users log in first thing in the morning. Yes, that means Facebook comes before coffee.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Advocates and Influencers: Differences, Uses, and Red Flags

Marketing Action

“Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. For a different take on the value and risks of incentivizing advocates, see Zuberance’s blog post on the topic.).

June Social Media News: Snap Map, Twitter Revamped & More

Hubspot

So in honor of Social Media Day, we've rounded up the latest launches and announcements from different social media apps over the last month. From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. Twitter.

What Must Fall if Twitter Is to Succeed?

Content Standard

After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. Trim that down to 100 with an image and a link, and even major media publishers may skip Twitter when seeking to promote new content.

7 Hot Apps That Will Skyrocket Your Productivity at Work

Hubspot

I''m not talking about fruit preserves here, but rather an innovative social Q&A app derived from the creative mind of Twitter co-founder, Biz Stone. Sounds like a great way to increase your productivity on lengthy plane, train, or automobile rides, huh?

How to Customize Your Social Updates for Facebook and Twitter

Hubspot

Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. Here's how to approach crafting updates differently on Facebook versus Twitter. Twitter: Frequently.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

Biznology

Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. It’s like Facebook for B2B. Twitter.

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful.

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How Twitter Bots Taught Me about Competitive Intelligence

Content Standard

If I had to make a program that would do Facebook, YouTube, Instagram, or Twitter research, pull a single piece of data, and then use that to drive interest, what data would I look at? While the difference between the two is largely semantic, some of the same principles still hold. (If

How to Use Hashtags on Twitter With #Confidence

Marketing Action

I tried to explain Twitter to my father over the Christmas holiday. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter. Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter.

13 Eye-Catching Examples of Twitter's New Header Images

Hubspot

About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. It wasn''t that different from the old design, but it was new! Look, a bad header photo won''t be the death of your Twitter marketing.