Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. As a B2B marketer, you are likely to wear multiple hats.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Metadata

MARCH 15, 2022

In this article, you’ll learn the difference between demand gen and lead gen, how you can make them work together, and which one you should prioritize for your marketing strategy. Demand generation is the bulk of all B2B marketing. Everything from the top of the funnel down to customer marketing. What is lead generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. Again, every recession hits different business sectors unequally.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. She posed a question to me: I have so many proposals for all the different events that we should be doing next year.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person. Experience-First Events.

Trends 281

Trends Marketing AI Co-Registration Conference 281

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Now is the time to try something new, like a different platform or strategy, and focus on driving engagement.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 301

Tips Co-Registration Microsite Pricing 301

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Some of these opportunities can include: Speaking at a keynote session or panel discussion.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Insider Interviews

JUNE 4, 2020

and Minjae Ormes after our first interview in 2019 Her thoughtful comments - both in this interview as well as in sharing more of her personal journey the first time I interviewed her in March of 2019 -- on learning to adapt to new cultures and countries are as insightful as her marketing approaches are. Making a difference in people's lives.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

KoMarketing Associates

OCTOBER 20, 2020

Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

SpotMe Blog

AUGUST 30, 2021

Chinese is close behind, followed by Hindi, Spanish, and Arabic, and the most common languages spoken by your audience may be different. . Captioning is best used for sessions and events with large audiences because it allows you to translate into multiple languages at the same time. Corporate cultures differ around the world.

Planning 52

Planning Work Management Marketing Management Conference 52

Martech

SEPTEMBER 8, 2023

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. It’s a collaborative effort, which may be why more companies aren’t activating more event content.

Lead Ranking 116

Lead Ranking Lead Scoring Top of Funnel Budget Programs 116

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. Events are high on marketing teams’ activity lists, according to the Regalix report. Want more content marketing news?

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Webbiquity

SEPTEMBER 12, 2023

Concerns about turnover, recruiting in a tight labor market, “quiet quitting,” and the tension around remote work vs. returning to the office are driving the selection of topics when hiring event speakers, with the top five keynote topics all relating to employee engagement in some manner. ” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Retail Advertising.

Promotion 254

Promotion POS Business Paid Search Agency 254

Marketing Insider Group

FEBRUARY 27, 2020

Collaborate with others to get a different perspective on your event’s theme. Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. Use Event Marketing Trends to Prime the Pump. Look at What’s Trending. Ride the Wave of Industry Trends.

Event Marketing 252

Event Marketing Conference Trends Planning 252

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Video in particular made a difference in this World Cup, and it should become even more critical to mobile event marketing in the future.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Webbiquity

OCTOBER 16, 2018

But the reality is quite different. The benefit is easy to understand: it’s the difference between introducing yourself to a stranger or being introduced by someone they trust. Influencer marketing can be viewed as a special case of partner marketing. Send (Lumpy) Direct Mail. Email was supposed to kill direct mail.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Marketing Insider Group

NOVEMBER 17, 2021

When testing different marketing strategies, keep a close eye on your engagement rates to see if your audience favors one method over another. While almost all of your incoming data can be useful for different aspects of your event planning, you will likely have specific focuses based on your past data and events.

Organization 240

Organization Marketing Management Planning Click Rate 240

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Martech

JANUARY 10, 2024

Think about the two or three things you want the audience to walk away from your presentation being able to do differently or better. Dig deeper: 4 keys to digital events planning 2. The likelihood of retention improves with relevance to the individual and reinforcement of the material.

Conference 106

Conference Tips Work Management Marketing Management 106

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. A pre-event checklist. It’s cheap, simple, and effective. Tips for networking.

Best Practices 270

Best Practices Content Social Media Planning 270

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 86

Enterprise Management Marketing Management Fulfillment Training 86

Content4Demand

JANUARY 22, 2021

Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback! Plan Balanced Hybrid Events With a Data-First Strategy. Perfecting the Hybrid Events Model With Content Hubs.

Lead Ranking 93

Lead Ranking Advertising Mediums Conference Event Marketing 93

Webbiquity

JANUARY 22, 2021

When it comes to marketing, you must ensure you can articulate and rely on what makes you different from other companies. You need to support this with an active social media presence, press coverage, partnerships, email marketing , online advertising (if your budget permits), and event marketing.

Business 238

Business Startups Paid Search Agency Press 238

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Vision Edge Marketing

OCTOBER 25, 2022

While the challenges faced were experienced by different-sized companies in different industries, all three examples had one thing in common, they didn’t have what we refer to as enough wood behind the arrow. Yes, I Want My Growth Idea. Are Your Growth Strategies in Jeopardy of Missing the Target? Activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Everyone is now trying to read the future of events with marketers reluctant to abandon the huge reach of virtual but missing the true connections of in-person.

Webinar Metrics 80

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 80

Lead Liaison

JANUARY 3, 2023

Event marketers know exactly why that doesn’t work. How event marketers can help increase staff adoption: 1: Set Expectations. This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. Different people will have different opinions.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206