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Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation Blog

I was recently asked by someone how to utilize lead distribution to gain the best results. Many of you reading this post do not have a choice of who you distribute leads to. What can you to do optimize your lead distribution process for higher conversion? The logistics for the lead distribution process are established with each sales representative and, in general, completed by email within 24 hours of the generation of the lead. Test your lead distribution approach.

The 15 Best Content Distribution and Amplification Tools


So how much time should you spend on content promotion versus content production? These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Distribution Tools.

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Trending Sources

5 Best Paid Distribution Methods And When to Use Them

B2B Marketing Insider

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar.

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Ask a Content Guy: Where Should I Distribute My Content Marketing?


Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. You also probably want to invest in paid content distribution.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds.

4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions.

Here's An Industry Comparison Of The Most Widely Used Marketing Channels


We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers. In our survey, marketers selected every marketing channel they used and indicated their industry.

Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts

Modern Marketing

With so many so-called experts and influencers in this industry, it can be a daunting task to find the best advice from people with real experience. Key differences in audience reach between a microsite and social media platforms.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. Let’s look at some examples and let me start with a few 800-pound gorillas in their respective industries.

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Three Signs You are in Need of White Label Marketing Automation


According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another. White label products and services are purchased by the latter company without branding.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Udacity is also in the MOOC category, offering “nanodegrees” to get one up to speed in many different industries. It functions almost exactly as Inbound does, so you can often use it for the same purpose … growth hacking and marketing aren’t too different!

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


How does social media use differ in B2B vs. B2C companies? To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. The content marketing challenges faced by enterprises and small businesses must be very different, right?

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! Free social media distribution made content marketing easy — maybe too easy — for everybody to climb aboard the content train.

Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?


And that’s a major hurdle that marketers in the cannabis industry need to overcome in order to be successful. And, more generally, what are their tactics and strategies for promoting marijuana and marijuana-related products in a not-so-easy-to-navigate legal environment?

Matt Spangler of Compass Disrupts an Industry With Content Marketing

Sales Engine

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., ” This type of coordination between different types of content promotion efforts is also at the heart of WPO.

Matt Spangler of Compass Disrupts an Industry With Content Marketing

Sales Engine

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry.

Here’s Why Infographics Outperform Blog Posts


In order to truly satisfy your audience, you have to serve a variety of stories in diverse formats on different channels. The dark side of infographic distribution. ROI blogs dark social distribution Infographics paid social

Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?


The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. That’s why it’s so important to have access to industry data. Paths to conversion are often complex in the IT industry.

15 Smart Marketers Share Insights on the Future of the Industry


Here is what 15 expert marketers think about the future of the industry. Different types of content will take off. Brand content needs to tell a different story in order to really make an impact. Marketers, rejoice. You’ve made it through an intense Q4.

3 Helpful Tips That Will Spread Awareness To Your SaaS Product

Computer Market Research

Vendors participating in SaaS (Software as a Service) and cloud-based solutions are competing in the fastest growing, and most multifaceted industry on the planet. Most viral videos never intended on going viral; in other words, leave your product open and free for the taking.

5 Charts That Summarize The State of The Publishing Industry


After years struggling to monetize, the industry is realizing that it needs an overhaul. Instead of capitulating to industry change, they’re carving out new revenue streams and testing new products to connect advertisers with readers. The state of digital publishing is in flux.

Strategies to deal with losing readers through the newsfeed evolution

grow - Practical Marketing Solutions

In particular, Facebook and Apple are hastening the demise of a publishing industry that is already in trouble by hijacking valuable content for their newsfeeds. Moving away from paper to electronic versions means: Lower production costs. Broader distribution possibilities.

13 Types of Product Content Sales Needs to Close More Deals


But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. And admittedly, we don't tout the value of product marketing enough on this blog.

How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers


More than any previous generation, millennials have shown reluctance to engage with the finance industry: Just 1 in 3 millennials have money in the stock market, only 33 percent own a credit card, and homeownership among millennials is historically low.

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The Best Content Marketing of February: 7 Brands That Mean Business


Where is the industry going? It’s just a tough product to brand. That distribution strategy sounds like it came from someone with a very, very good brain.

Contently Case Story: How JLL Used Editorial Technology to Facilitate Global Content Production


It’s just one example of the brand’s conscious efforts to tell stories that relate to larger economic issues and industry developments. “It ” On Contently, JLL could coordinate stories between its key regions and work across different time zones.

Beyond the buzzwords


In our days, companies are wrestling with how to engage with their customers differently. There are different types of “blurring” that exist: between products and services, consumers and producers, virtual and physical presence, as well as across industry boundaries.

Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents. These products are part of the marketing automation industry, although their specialized nature places them on the periphery.

Cocktails, Content, and Solutions to the Consumer Journey


A brand that clearly communicates the value of its products or content registers in the mind of a prospective customer. How B2B and B2C marketing teams execute similar yet different marketing campaigns.

87 More Vital Social Media Marketing Facts and Stats for 2012


60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Half of all social media users are between 25 and 44 years old, but the age distribution varies widely across social networks.

Hello News Releases; Good Bye Press Releases


” With this in mind, B2B marketers don’t need to sit on pins and needles hoping that a journalist will pick up their news about a product or service launch. They can use a number of tools to get their information distributed on the Web.

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Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. I’ll give you two examples where engineers are the star contributors but managed behind the scenes by two dynamic industrial marketers. is the driving force behind this effort where 14 in-house engineers write 73 different blogs.

Oh Hi! Say Hello to the New Vidyard Dashboard


As a member of the customer experience team, I was lucky enough to see first hand how people across all industries and use cases interact with the dashboard. The democratization of video production in some of the platforms you use regularly is already happening. Blog Product Update

How Do You Learn from Companies Outside Your Industry? [Marketing Cast]


Too often, companies look for industry case studies to learn from. This reinforces the notion that no matter what industry you represent, you can learn from totally different business models. Their marketplace or category of products don't matter all that much.

Growth Strategy for Professional Services Firms

Hinge Marketing

It describes the industries you will serve, the types of clients you will target, the services you will offer and how you will position and develop your brand. In the consumer products world this strategy involves selling more product to the same consumer group.

Marketing Tools for the Makers & Doers of the Manufacturing Industry


Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas. The good news is: the US manufacturing industry is once again on the rise. The manufacturing industry is no exception.

These Metrics Will Help You Master Lead Attribution


The problem with final-touch attribution is marketers miss the bigger picture, ignoring how different touch points build relationships and win leads. Influence, in this case, means someone who visited a story and later, on a different page, converted to a lead.

What It Takes to Become a Thought Leader

Crimson Marketing

You’re not just good at what you do, you are on the cutting edge of your industry or making noticeable waves in your field. ” What makes a thought leader different from any other leader? Do you push boundaries in your industry?

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

It is always reassuring to read when other colleagues in the broader industry share a similar perspective. The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value.